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  1. VeraMeat
    Funky Ukranian jewelry designer Vera Balyura opens her second shop in Brooklyn, just one year after the launch of her East Village flagship. Blood-red wood floors, ornate mirrors and a papier-mâché zebra head greet patrons, creating a playful, animal-themed interior with a touch of gothic style. Consistent with the decor of the Manhattan location, white casts of employees’ hands serve as wall-mounted displays for Balyura’s whimsical, contemporary pieces. Ladder-shaped bracelets ($160–$1,200), kissing-swan rings ($48–$290) and peace-sign pendants ($120–$170) are all handcrafted with nickel-free silver, copper, and white and rose gold. If you’ve got art skills, inquire about the new monthly contest calling upon talented locals to submit drawings of Balyura, her jewelry and the collection’s lovable affenpinscher mascot, Fred. Winning sketches will be displayed in the shop’s window as part of a rotating creative marketing campaign, and featured artists will be awarded VeraMeat swag. Mention TONY for 20 percent off any item through August 16. 132 North 5th St between Bedford Ave and Berry St, Williamsburg, Brooklyn (917-353-3885, verameat.com). Mon–Fri, Sun noon–8pm; Sat 11am–9pm.

  2. Hibba NYC
    Brow expert Hibba Kapil has opened her second salon (the first is in Soho) for threading ($6–$40), waxing ($14–$250) and sugaring ($16–$275) hair removal. The decor reflects Kapil’s Indian roots, with cheerful bright green and pink walls. Two brow chairs and three waxing rooms keep walk-ins to a minimum (you can book an appointment online), but it’s worth the 15 minute wait. Kapil and her staff will expertly sculpt your eyebrows based on your face shape, filling in gaps with house-line brow gels ($10) and pencils ($12). Kapil also offers eight-step, two-hour ayurveda treatments ($200), during which essential oils are massaged into skin to combat the effects of acne, rosacea and aging. Mention TONY for 10 percent off all services through September 2. 315 Madison Ave between 41st and 42nd Sts, suite 507 (212-260-4321, hibbabeauty.com). Mon–Fri 10am–8pm, Sat 10am–6pm.

  3. Photograph: Jonathan Aprea
    Photograph: Jonathan Aprea

    Onassis
    This nautical-inspired menswear brand has opened a second NYC store (the first is in Soho) inside Rockefeller Center. The shop is reminiscent of a vintage cruise liner, with framed old-school maps hanging on the hardwood-paneled walls and various knickknacks from local flea markets scattered throughout.  Stylish gentlemen can scoop up leather-trimmed wool blazers ($398), striped polos ($98) and wool plaid shirts ($128). Complete your new look with leather accessories, such as wallets ($38), iPad cases ($68) and duffel bags ($368). Mention TONY for 10 percent off all purchases through September 30. 61 W 49th St between Fifth and Sixth Aves (212-586-8688, onassisclothing.com). Mon­­–Sat 10am–7pm, Sun noon–6pm.

  4. Rudy’s Barbershop
    New York guys will be stoked to find this hip, retro joint from Alex Calderwood, David Petersen and Wade Weigel, located next door to the trendy Ace Hotel. The trio opened the first Rudy’s in Seattle in 1993, and it quickly became a West Coast favorite, expanding to L.A. and Portland, Oregon. All 14 Rudy’s locales have individual aesthetics, and the industrial New York space—codesigned with Brooklyn’s WRK Design (wrkdesign.com)—has a throwback vibe, with sea-green wall tiles, antique doors and window frames made from salvaged hunting-rifle parts. Walk-ins are welcome and ten cutting stations ensure a short wait for your buzz cut ($17), razor shave ($40) or standard cut (men $40, women $60). Lucky Ace Hotel guests cop 10 percent off cuts and 15 percent off the products you’ll find on the second-level retail floor. Look for Rudy’s Supply aviator shades ($68), canvas totes ($65) and house-brand beauty goods, such as mint shaving creams ($12) and eucalyptus lime soaps ($10). Mention TONY for 15 percent off all products through August 31. 14 W 29th St at Broadway (212-532-7200, rudysbarbershop.com). Mon–Sat 10am–9pm, Sun 11am–7pm.

TONY deals of the week (August 2–8, 2012)

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