The House of Italian Beef

New York isn't as much of an Italian Beef town as Chicago, but the Midwestern specialty is getting its own interactive museum in NYC the form of "The House of Italian Beef" at Studio 525 (525 West 24 Street). A collaboration between Arby's  and The Chain, the experiential brand co-founded by actor-writer B.J. Novak, the pop-up will both celebrate the launch of Arby's first-ever Italian Beef Dip Sandwich and also delve into the cultural significance and local lore of of the Midwest’s most notorious sandwich. Entry is free with RSVP; text "Chain" at 505-552-4246 to get the ticket link.