Prague may not be famous for fashion – except maybe socks and sandals, or Jaromír Jágr’s mullet – but the next generation of independent Czech designers are changing the game. There’s now a wide array of hybrid design, shopping and event spaces run by young creative types where crowds hanging out over coffee might just stumble upon their new favourite dress or item of homeware.
There isn’t really a single ‘shopping district’ in Prague. Pop-up shops and outdoor markets draw trendsetters to an array of locations across town depending on the season. Small businesses in the outer neighbourhoods see a steady stream of both residential foot traffic and travelling shoppers once they’ve built a word-of-mouth reputation. So bring your own bag, set aside a few hours to browse, and join the scavenger hunt for your perfect Prague purchase.
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