Maison Margiela's House of Memories

Maison Margiela has just launched its latest fragrance, Afternoon Delight, and it's one that'll have you dreaming of tasty teatime treats. In celebration of this launch, the French luxury brand is hosting a limited-time pop-up café occupying two floors of a cosy shophouse along Beach Road from now till May 18, 2025. Drop by to test out this vanilla cake-inspired scent as well as other favourites from the Replica perfume collection, and explore all the immersive checkpoints to score free perfume samples as you learn about how scents evoke memory. As part of the event, there are also special perfume bottle customisation opportunities, creative masterclasses hosted by local artists, and attractive gifts with purchase including the brand's scented candles and bath products. Don't leave without picking up some madeleines, tea cakes, and brews at the chic Parisian-style café corner which makes for many a good photo op. Find out more about the Maison Margiela pop-up café in Singapore.