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*Scape, a hip and happening youth hub, is once again leaning into its reputation. A new experiential retail and lifestyle concept by Innovate 360 – a local company that helps startups grow – has launched L^ife, a two-storey platform designed to give emerging Singapore brands a real-world retail environment to test, grow, and engage with customers.
Enter level one, and you’ll find 16 local retailers spanning fashion, beauty, wellness, lifestyle and F&B occupying the space. The lineup includes names such as Nestbloom, a nature-inspired home and lifestyle brand; saint àvia, a contemporary beauty and self-care label; and Koyoyu Studio, a design-led studio offering minimalist, craft-driven lifestyle pieces.
Also located on this level is Astra Coffee, operating as both a pop-up café and workshop space; and Dollop Photo Booth with an immersive, car-themed photo booth experience designed as an interactive visual installation.
Level two is for creators, livestreamers, and anyone interested in the realms of live commerce, music, and entertainent. Find creator-led experiential concepts such as Choom, Dance Machine, Art/st Records, and Stellight Media, the last of which is a next-generation livestreaming and creator media agency.
In addition to its permanent tenants, L^ife features a rotating monthly pop-up space where brands can trial new concepts in a live retail setting. This month’s showcase features Gorilla Gear, a whey and collagen protein powder concept, alongside a lifestyle pop-up.
Beyond retail, the space also has a regular calendar of community programming, including wellness sessions, run clubs, business networking socials, workshops, and brand activations.
Find out more at *Scape’s webpage here.
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