Japanese label Beams opens its first Singapore store at New Bahru – for a limited time

Tokyo’s cult favourite is finally touching down in Singapore – but don’t blink, it’s not sticking around forever. Japanese label Beams will debut its first-ever Singapore store on April 28 at New Bahru for a limited time. The brand is also gearing up for its 50th anniversary in 2026, so this opening feels like part of its commemoration.

Beams already has a shop-in-shop at Lumine Singapore in Raffles City, but its New Bahru location marks its first dedicated space in the city. For its standalone store debut, you can expect a tightly edited lineup from its in-house labels, including Beams and Demi-Luxe Beams, spanning both menswear and womenswear. Think elevated staples that sit somewhere between polished and off-duty.

A quick primer, because Beams isn’t just another name to casually drop: when the brand was launched in 1976 right in the heart of Tokyo’s Harajuku, it was one of the first retailers in Japan to introduce the concept of a ‘curated lifestyle select shop’ – bringing together imported American casualwear, original labels, and cultural goods under one roof. At a time when Japan’s fashion scene was far more segmented, Beams blurred the lines early, mixing clothing with art, music, and everyday objects. That formula stuck. Decades on, it’s still setting the pace – spotlighting emerging designers, collaborating across disciplines, and identifying trends before everyone else.

Beams have generally always kept things tight – with around only 10 stores outside Japan, selectively planted in prime cities like Paris, London, Milan, New York City, and Hong Kong. So it makes sense that its Singapore’s debut lands at New Bahru, a creative cluster that’s currently home to at least 40 homegrown brands across dining, retail, and wellness.

And this isn’t a one-and-done drop. More brands from the Beams universe will be rotated in regularly, so there’s always something new to justify a return visit.

For now, follow Beams Singapore’s official Instagram here for constant updates.

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