Move over, Labubu – another adorable character has been stealing our hearts, and it’s not from Pop Mart. With Thai bakery Butterbear’s eponymous mascot growing in popularity, we knew that it would only be a matter of time before brands hopped onto the trend with a cute collab. And one of the first to zero in on this in Singapore is none other than fast food chain KFC, which has just announced a line-up of collectible Butterbear merchandise that you won’t bear to miss out on.
This comes after its viral Mofusand launch for Chinese New Year 2025, which included items like plushie keychains, stickers, and cat-laden red packets.
Given the current blind box craze, it’s unsurprising that the KFC x Butterbear collection includes surprise keychains. There are four designs to collect from October 15 to November 25, 2025 (while stocks last), with each one inspired by a different menu favourite: KFC’s egg tart, Zinger, drumstick, and chicken bucket.
To get your hands on one of these for $12.95, purchase either the Thai-Thai Saucy Chicken Box ($13.95) or Thai-Thai Saucy Bites Box ($11.95) – new limited-edition food items that are part of the tie-up. The former is a saucy, spicy Thai-inspired version of KFC’s hot and crispy chicken, while the latter comprises boneless chicken pieces with the same sauce drizzled over them.
There are also Thai fritters with condensed milk ($4.40 for four pieces) – think of these as the Thai version of you tiao.
Early risers get rewarded for good behaviour with Butterbear stickers – simply purchase two breakfast Twister buddy meals for $12 to receive a free sheet, valid for both dine-ins and takeaways. However, being lazy doesn’t hurt either, as those who order their Thai-Thai Saucy Chicken or Bites Box via KFC delivery can purchase a pair of red KFC Butterbear long socks for $5.95. Alternatively, order via Grab to snag a green variant of the socks.
Last but certainly not least is the KFC Butterbear plush crossbody bag, which allows you to carry both your must-haves and your buttery best friend around town with ease. Like the blind boxes, this is a purchase-with-purchase item ($15.95) when you order the Thai-Thai Saucy Chicken or Bites Box. But be quick to get your paws on the loot, because only 3,000 of these are available across selected KFC outlets in Singapore.
The 15 outlets are located at: Plaza Singapura, West Mall, Bedok Town Square, Causeway Point, HarbourFront Centre, Nex, Jurong Point, Lot One, Compass One, Northpoint City, Toa Payoh, Tampines Mall, Star Vista, Novena Square, and Admiralty Place.
Find out more about KFC Singapore’s collaboration with Butterbear here.
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