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South Korea may not need a travel fair – not when it’s already one of Singaporeans' most beloved destinations. But there’s no such thing as having seen it all, and Korea Travel Fair 2026 is here to prove it.
From March 6 to 8, 2026, Plaza Singapura gets a full K-culture takeover – the Korea Tourism Organisation is rolling out three packed days of travel inspo, hands-on workshops, event-only deals, food moments, beauty and wellness stops, and a few celebrity sightings along the way.
At its core, the fair is designed to make travel planning feel less overwhelming and a lot more fun. Expect more than 20 exhibitors, including Regional Tourism Organisations from Jeju, Busan, and Gangwon, alongside major travel agencies offering promotions you won’t find outside the fair. More than ten travel agencies, such as ASA Holidays, Chan Brothers Travel, CTC Travel, will also be on-site, with bookings during the event coming with gift redemptions.
The fair’s headline moment lands on March 7, with South Korean star Ji Chang-wook making a special appearance alongside the launch of Dream High – reimagined as a stage musical starring Luna, Kim Dong-hyun, Kang Seung-sik, and Lim Se-jun. Ji will also headline a Celebrity Travel Talk, sharing favourite destinations, must-eat dishes, and personal travel stories.
We’d also suggest showing up at the fair slightly hungry, as food plays a starring role. Start with the Colours of Korea: K-Travel Energy Finder, where visitors match their travel personality to ten Korean regions and their signature dishes, complete with a personalised result slip and a K-food voucher from Seorae. Fans of Chef & My Fridge and Culinary Class Wars should also circle March 8, when the Celebrity Chef Showcase sees Jung Ji-sun and Jung Ho-young take the stage.
And of course, we can’t speak of Korea without talking about K-Beauty. Indulge in skincare consultations by Innisfree, interactive experiences by Beauty Play, and daily stage shows featuring live skincare and makeup demonstrations by Beauty Play and Jungsaemmool.
If you prefer getting hands-on, there’s plenty to do, too. Drop by the Shoe Charm Making Workshop by My Choi on March 6, followed by Flofi’s Paper Flower Making Workshop on March 7.
To tie it all together, the Boarding Pass Challenge encourages visitors to complete five interactive touchpoints, with a gift up for grabs upon completion. There’ll also be daily lucky draws, with prizes ranging from luggage to round-trip air tickets to Korea for two.
Entry to the Korea Travel Fair 2026 is free – find more information here.
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