Lewis Hamilton is bringing his +44 lifestyle brand and Almave drink to Marina Bay Sands this October

Lewis Hamilton is taking his skills beyond the Formula 1 Singapore Grand Prix racetrack – and straight into The Shoppes at Marina Bay Sands. This October, the seven-time F1 World Champion is bringing his lifestyle brand +44 and non-alcoholic blue agave spirit Almave to Singapore for their Southeast Asian debut, just in time for race season.

First up: +44, Hamilton’s fashion-meets-culture label inspired by his interests in music, art and self-expression. From October 5 to 11, you can step into the brand’s first Southeast Asian pop-up at Marina Bay Sands, opposite Yardbird Southern Table and Bar, where the limited-edition streetwear collection Plus44 Marina Spaceport will be up for grabs.

The Singapore-exclusive capsule is a collaboration with local contemporary artist Jahan Loh, whose signature Spaceman artwork gets a racing-inspired makeover. There are hoodies, tees, shorts and jerseys, plus a celestial camo tracksuit and accessories – perfect for giving your race-week wardrobe an extraterrestrial update. 

You don’t need to register to shop, although a managed queue and maximum occupancy limit will be in place, so you may want to arrive early if there’s something specific you’ve got your eye on.

Then there’s Almave, Hamilton’s non-alcoholic blue agave spirit, co-created with Mexican master distiller Iván Saldaña. Made in Mexico using real agave and traditional copper-still distillation, the range includes Almave Blanco, Almave Ámbar and Almave Humo. It will be available exclusively at several Marina Bay Sands venues until September 2027 as part of its Zero Edit programme, which focuses on elevated alcohol-free drinking.

For race week, keep an eye out for The Lewis, a zero-proof cocktail co-created with Hamilton. It’ll be served from October 8 to 15 at restaurants and bars including Bread Street Kitchen, LAVO, Mott 32, WAKUDA Singapore and Yardbird Southern Table and Bar, with in-room dining available for hotel guests. 

The Almave Circuit will also bring a selection of Almave cocktails to LAVO, Mott 32, Spago, WAKUDA Singapore, Yardbird Southern Table and Bar, and Paiza Sky Residence from October 8 to 15. And if you’d rather take the spirit home than simply sip it, bottles of Almave will be available at The Gift Shop at Hotel Tower 2 during the same period.

Whether you’re here for the fits, the art, or a zero-proof pit stop, Lewis Hamilton’s Singapore takeover is giving race season a new lane. Find out more here.

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