Taylor Swift’s merchandise is the most sought-after in Singapore

The famous singer ranks first in eight other countries, including U.S and Canada

Xiao Qing Wan
Written by
Xiao Qing Wan
Editorial Assistant
Taylor Swift Eras Tour
Photograph: AMC Theatres

It probably comes as no surprise that Taylor Swift’s merchandise is currently the most sought- after in Singapore, especially since the famous singer-songwriter will be wrapping up her Australian leg of the Eras Tour soon and making her way to our sandy shores next week. You can expect to see Swifties lining up outside of National Stadium starting from March 2 – and if it’s not to get the best spot at the standing pit, it’s to get their hands on the official Eras Tour merchandise.

According to Merchant Machine, which analyses consumer search data to uncover the most popular merchandise in each country, Taylor Swift currently ranks number one in Singapore and in eight other countries including the U.S., Canada, and the Philippines. If we look at the rest of the world, K-pop reigns supreme – renowned K-pop group BTS’s merchandise is the most sought-after in 30 countries, with Youtuber Disguised Toast and soloist Harry Styles coming in at second and third place respectively.

The Eras Tour merchandise list for Singapore has yet to be announced, but drawing from merch lists from Tokyo and Australia, Swifties can expect to purchase T-shirts, three different types of hoodies, and even a bracelet with 12 gems representing all her albums up till Midnights (including Fearless TV and Red TV). There is also a canvas tapestry with the official Eras Tour design on it, making it the perfect wall hanging for any Swiftie’s bedroom.

Which piece of merch are you hoping to get at the Eras Tour?

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A guide to the best seats at the Singapore National Stadium for different types of concertgoers
Check out the largest Taylor Swift event in Singapore: a three hour sing-along session held at Jewel Changi Airport

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