Pucker up, beauty girlies. Your C-beauty collection is about to expand even further, thanks to the opening of Judydoll’s brand new boutiques in Singapore. This comes just a couple of months after Joocyee’s physical debut on our island, and it’s no coincidence. No, the two brands aren’t competitors – they’re sisters, in fact – and we’re tickled pink to be getting the best of both.
To sum it up? Judydoll leans towards youngish and playful, while Joocyee exudes a slightly more mature and elegant vibe, though both embody a similar fun, feminine spirit, evident in their respective store decor and product packaging.
With the increasing demand for trendy C-beauty products, Judydoll is confidently charging full steam ahead with its first international expansion – starting with a new store at Bugis+ in early October 2025, followed by a second one at Orchard’s Wisma Atria just a couple of weeks later. The latter is the larger of the two and is conveniently located just steps away from Joocyee, allowing you to easily compare products from both to make a more informed purchase decision. Not that you’ll need much deliberating, since everything is affordable and oh-so-tempting.
Highlights at Judydoll’s new stores include the viral Dual Flash Watery Lip Gloss ($16.90) and Cushion Matte Lock Lip Cream ($14.90) – must-try lippies that first gave the brand its popularity among local makeup junkies. There’s also the Iron Mascara (SGD$13.90), which comes with a stiff iron rod applicator rather than the usual brush to suit Asian lashes better. Choose from the classic straight wand or those made at a six-degree angle for curling and precision.
There’s also the Judydoll Awake range, a premium sub-line of the brand with skincare-makeup hybrid products – including the Truffle Essence Microbeads Serum ($24.90), which also functions as a daytime primer, and the Truffle Essence Foundation ($29.90) that’s infused with skin-nourishing goodness. Get this: Judydoll Awake isn’t even available in China yet, so we’ve got first dibs.
On that note, some of the cosmetics in Judydoll’s main range are also Singapore-exclusive, and we’re heartened to see quite a diverse range of foundation shades, including those suitable for darker skin tones – something you don’t often see in the world of C-beauty.
Judydoll’s two outlets in Singapore are located at #B1-51 of Wisma Atria and #02-51 of Bugis+. Stay tuned for the latest launches here.
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