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The Meatmen Group, the Singapore media company behind viral recipe videos and F&B consulting, is stepping into the physical world with its very first restaurant, rice., now open inside lifestyle and music venue Rasa Space.
You may know the group from The Meatmen Channel on YouTube, known for cooking up local dishes like Singapore chilli crab, har cheong gai, and min jiang kueh. The group has since grown into a multi-hyphenate business spanning content production, marketing, F&B consulting, and as of March 26, actual restaurant operations.
The Meatmen Channel was all about making Asian cooking approachable for everyone, so it's no surprise that rice.'s menu leans heavily into Asian comfort food. Think laksa seafood pao fan that dials up the richness with a coconut-heavy broth and crispy rice puffs for texture. Or a pulut hitam panna cotta that takes your childhood dessert and gives it a bougie twist. The signature smoky fish soup, finished with charcoal oil, is also a must-try, alongside the savoury, spicy shrimp lemper rolls.
rice. also has big plans beyond food. With support from investment group The Wolfpack, the team plans to host creative food collaborations, pop-ups, and events across Singapore. That's where its opening in Rasa Space also seems like a natural choice, as it's been the spot for Asian music, nightlife, art, and community events since it opened in the CBD.
Check out their rotating menu on their webpage here, and follow them on Instagram here for more updates.
You’ll find rice. at 9 Raffles Place #02-01, Republic Plaza Tower 1, Singapore 048619. Lunch runs Monday to Friday from 11.30 am (last order at 2:30 pm), while dinner kicks off Tuesday to Saturday, 5pm to 11pm (last order at 10 pm).
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