Jesse Kennedy, 26, and Griffin Blumer, 25, are the young guns behind Marrickville’s boutique gin operation, Poor Toms. The two met in high school in Canberra and then shared a house in Sydney after graduating, with Kennedy working as an investment banker and Blumer pursuing an acting career. But it was a mutual love of gin that would set them onto the craft liquor path.
“We had a little two-litre still from Spain and started putting vodka and different botanicals in,” Blumer explains. “It was fun but it wasn’t that successful. We just thought: ‘Why don’t we do it on a larger scale? Nobody’s doing it here, we could be the guys that do it.’” So they set out to make a Sydney gin.
It would be fair to call their operation low key – they work out of an unmarked warehouse with bare walls and a 200-litre German copper still and one large workbench – but that’s the feel of Poor Toms: lo-fi operation, high-quality output.
The duo developed their gin the hard way, distilling 106 ingredients to get a sense of each flavour individually. “We sat opposite each other at a table for about four months,” Kennedy continues. “We each had our own small still, and we set about getting through all the ingredients.”
With the help of Marcel Thompson, an industry veteran who has worked for United Distillers NZ, and Tanqueray and Gordon’s gins, they eventually locked down their recipe. “We’re very lucky that he came along because, in hindsight, it would’ve been a nightmare,” Blumer explains. “Between the idea and reality is a lot of learning… We were running on blind confidence so we’re thankful that we got that stroke of luck.”
The final product is a dry, wheat-based gin flavoured with strawberry gum (leaves), lemon myrtle and Granny Smith apple. “We’ve gone for a fairly subtle, fruity, fresh, floral flavour that makes it easy to drink a double – triple even,” explains Kennedy. “Dangerously easy, some would say,” adds Blumer.
To properly balance the flavour of Poor Toms, Blumer and Kennedy recommend serving it strong with tonic, fresh strawberry and lots of ice to bring out the red fruit flavours, or in a dry martini. “Citrus is too harsh for gin because it’s quite a nuanced product,” Blumer says, weighing in on the way gin is typically paired. “If you chuck a bit of lime or lemon in there it just destroys it.”
Blumer and Kennedy pooled their savings to start up the venture, but fell short of the funds to create the gin itself. As such, the first batches of Poor Toms have been entirely crowdfunded via a Pozible account. “By the time we got to the point where we had a gin we wanted to sell, we actually had to crowdfund to pay for the batch,” explains Blumer. “We only wanted to ask for a bare-bones funding.
“It’s been very encouraging,” he adds. “Yes, it’s nice to raise a bit of cash, but it’s better to know that people really want to drink gin. And, I’m sure for every person who contributes to crowdfunding, there are 10 who don’t like crowdfunding who, when they see [Poor Toms] in their bottle shop, might give it a try.”