Good Housekeeping tour

This ain't your mama's test kitchen: Find out what's cookin' at the Good Housekeeping Research Institute on this new tour.

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We know what you’re thinking: Good Housekeeping? As in, that magazine my mom reads? With Sally Field on the cover? Dudes: Yes. The Good Housekeeping Research Institute—which tests every single product featured in the mag, both in stories and ads—is now offering free monthly tours of its labs and test kitchen.

On the 45- to 60-minute journey, staffers—including chemists and editors—explain the processes required for a product to meet the GHRI’s exacting standards. Each department has different methods; for instance, the beauty testers will suds up swatches of hair (or actual humans) to try out shampoos, while an engineer flushes golf balls down a toilet to test its efficacy. Often, they find that the products are duds—or worse, they make false claims. One famous example is Pirate’s Booty: The packaging of the “healthy” cheese puffs used to allege that a serving had just two grams of fat, but the GHRI found it was actually 8.5 grams. The product’s claims were subsequently modified. Score one for the GHRI.

It’s only after passing multiple tests that an item can receive the Good Housekeeping Seal (which celebrates its 100th birthday this year, and provides a two-year warranty on any product that receives it). “People are concerned about the economy and spending money,” says GHRI director Miriam Arond. “That we’ve evaluated these products means a lot. People have an old-fashioned notion about Good Housekeeping, but we’re much more relevant than people think.”

Video of GHRI in action:

Testing water-saving toilets >>

Testing stain-resistant tablecloths >>

Testing the durability of women's swimsuits >>

MARK YOUR CALENDAR!
Good Housekeeping Research Institute public tours: Hearst Tower, 300 W 57th St at Eighth Ave, 29th floor (212-649-5000). Next tour: Mar 13 at 10am, free. R.S.V.P. required.

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