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Chicago has plenty of initiation rituals, but few are quite as punishing (or rewarding!) as your first shot of Malört.
And good news for everyone putting it—and every other gustatory token of belonging: Today, August 13, Jeppson’s Malört is teaming up with The Wiener’s Circle for a one-day takeover that pairs the famously bitter spirit with two other Chicago staples.
The $13 “JAGOFF COMBO” is, in the technical sense, a meal. It comes with a shot of Jeppson’s Malört, an Old Style beer and a mini Chicago hot dog, giving you everything you need to experience several of the city’s most recognizable flavors in one deeply questionable sitting, as well as more options than most fast-food chains.
The takeover is part of Malört’s new “My First Malört” campaign, which celebrates the singular experience of trying the Chicago spirit for the first time. (Pop star Hilary Duff recently took a stage shot of the divisive hooch and had a less-than-glowing reaction.)
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The Wiener's Circle is known for its char-grilled dogs, burgers and fries, as well as the famously profane counter banter that has become as much a part of the experience as the food itself. It's casual, fast and particularly beloved as a late-night stop, which is exactly why a Malört event works there.
For Malört virgins, the "JAGOFF COMBO" is a potently Chicago way to get initiated. And for those who already know and love the bitter stuff, it’s an opportunity to celebrate your more refined tastebuds with a hot dog in hand and no regrets.
The Wiener’s Circle takeover runs for today only, so if you’ve been waiting for the appropriate moment to try Malört, grab your chance. And if you already consider yourself a Malört person, well, congratulations on making it this far and still going for it.
To get your "JAGOFF COMBO," visit The Wiener’s Circle at 2622 N. Clark St in Chicago's Lincoln Park neighborhood. For more info, click here.