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Lyft’s new arcade cabinets let you play games to raise money for charity

Zach Long
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Zach Long
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The sheer number of arcade bars in Chicago proves that we’re the kind of city that likes to enjoy a few cold ones while we work on setting a high score on the Ms. Pac-Man machine. Rideshare service Lyft is launching a new promotion in collaboration with a local charity, in hopes that local joystick jockeys are as generous with their money as they are with their attention for a glowing screen.

For at least the next six months, Lyft is installing custom, branded arcade cabinets in Replay LakeviewReplay AndersonvilleReplay Lincoln Park and Baderbräu that will allow guests to play free games of Galaga, Pac-Man and Tetris. Each cabinet is equipped with a donation box, so you can take the quarters you’re saving (or some of your beer money) and give it to the Greater Chicago Food Depository.

Now that Lyft has its own Chicago beer and custom arcade cabinets, the next logical step for the brand is probably a Lyft-themed pop-up bar where guests are ferried around the space in go-karts while sipping Pink Mustache Martinis. Stranger things have happened...

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