News / Drinking

Pour Yourself a Cold One with Carlsberg’s New Premium Stem Glasses

Carlsberg Stem Glass

Danish brand Carslberg is known globally for their refreshing lager. They now have a brand new stem glass out, which you may have seen in bars, pubs and bistros near you.

Combining simplicity with modern design, the new stem glass is part of three new improvements made in line with the brand’s new visual identity. The new outlook also sees a Fresh Cap on Carlsberg’s bottles and cans that now come in Easy-to-Open packaging, and is aimed at providing customers with a better beer experience to suit their tagline - Probably the Best Beer in the World. 

Featuring a tapered mouth that will improve head retention and aroma retention, the glass itself has a bowl-shaped design which promises to deliver a smooth pour. On the base, there are embossed details that lend a premium feel to the glass, and a chalice-style design which embodies the brand’s contemporary identity. 

Throughout August, beer lovers stand a chance to win the new premium stem glass for themselves. Simply buy two 6-can packs from Carlsberg promoters at any participating supermarkets and hypermarkets and then spin the wheel to either win the stem glass, a can of Carlsberg, or a set of premium coasters. Those who purchase a glass or two of draught Carslberg at participating bars and pubs which still use the classic tulip-shaped glass will also get to bring the classic glass home in a gift box. These promotions are part of a nationwide deal to reward Carlsberg consumers throughout July, August and September.

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