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A booze-free bar is opening in west London

Matilda Egere-Cooper

An alcohol-free bar sounds like the ultimate oxymoron (what next, food-free restaurants?), but in this case, Redemption’s philosophy of 'spoiling yourself without spoiling yourself' has wowed enough people to land the former pop-up its first permanent residence in Notting Hill. Opening on August 10, the bar is aimed at a brigade of healthy foodies happy to quaff liquour-less cocktails like apple mockjitos and tomato tonics. They'll also be serving up dishes designed by nutritionists that steer clear of sugar, wheat, dairy and meat. And hands up, we're sort of liking the dairy-free, sugar-free, guilt-free ice-cream sundaes with summer berries. Just look at it! We'll take four. 

© Patricia Niven

With hashtags like #healthylife #eatclean and #healthyishappy gaining plenty of traction nowadays, Redemption is hardly the most terrible concept in the world – and if anything, it could be the start of a revolution led by vegans and teetotallers who finally feel vindicated for their life choices. But that might just be crazy talk. It’s intriguing all the same, so to find out more, visit the Redemption website

Redemption, 6 Chepstow Road, W2 5BH  

Looking for more healthy, meat-free alternatives?  Why not check out this list of London restaurants for vegetarian and vegan food.  

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