It’s pretty flummoxing that raw cookie dough – that grainy salty-sweet treat so beloved of American urchins – never really took off on this side of the pond (the old salmonella scare didn’t help matters, mind).
Praise be to Naked Dough, then – the brainchild of two dough-loving girls (one a chef, one in marketing) who are bringing a long overdue cookie dough pop-up to the labyrinthine enclaves of Old Street station. The concept is simple, the menu achingly Millennial. Choose a tub, cone or milkshake, and fill it with things like Unicorn Food (cookie dough with marshmallows and sprinkles), Poo Emojis (dough with chocolate chips) or, honestly, Ed Sheeran (dough with salted caramel and honeycomb), among other bits and bobs. Everything comes in under £4, too – far cheaper than a tub of Ben and Jerry’s.
Oh, and those terrified of food poisoning can rest easy: Naked Dough’s treats are raw-egg-free, and the flour heat treated to remove any chance of ‘upsets’. Grab your dough, and grab some dough.
Naked Dough will be found at Old Street tube station from Tuesday June 6, from 8am-8pm daily (not Sundays).
Want more weird stuff for your maw? Try our rundown of London's most showstopping desserts.