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Anti-gentrification protesters have attacked Cereal Killer Café in Shoreditch

Isabelle Aron
Written by
Isabelle Aron

Cereal Killer Café has been splitting opinions since the first branch opened in Shoreditch back in December last year – some people can't get enough of their nostalgic sugary treats, but others see the café as the ultimate symbol of gentrification, shouting things like '£3 for a bowl of cereal?!' But on Saturday night, things got pretty nasty down at the Brick Lane branch as hundreds of protesters wearing pig masks and carrying torches attacked the café with red paint and, er, cereal. More menacingly than a handful of rice crispies, they also threw a smoke bomb and some furniture inside the doorway, and set fire to an an effigy of a police officer.

According to tweets from Cereal Killer Café, there were 200 protesters and although no one was harmed, there were children in the café at the time:

Here's how the rest of London reacted to the incident:

Predictably, some people are using it as an excuse to have a good old dig at hipsters and their beards:

But others are firmly on team #cerealcafe:

Even if they are a bit reluctant:

But it's not all bad news, as it looks like they might get some new customers:

And some people are just using the protest as an excuse to make some tenuous puns:

Take a look at some pictures of the aftermath:


A photo posted by @jessyxbeth on


A photo posted by 大矢 紫帆 (@shi___iho) on


A photo posted by April Slocombe (@stompgal87) on

Read more about Cereal Killer Café.

In lighter news, Rich Mix in Shoreditch has been saved!

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