Despite the ’90s having circled back round for a second slice of the fashion pie, some things that were hypothesised during those heady days of grungy T-shirts and inordinate amounts of tartan have yet to happen. And a prime example is Cher’s amazing wardrobe computer in ‘Clueless’, which took all the angst out of everyday dressing by telling her which of her ensembles made an outfit match (kind of easier when the bulk of your wardrobe consists of two-piece suits, but we digress).
Finally those clever people at Amazon have launched Echo Look. Just like its Alexa product, this will attempt to turn the lights down, play music and tell you what the weather’s like, but, crucially, it can also give you style advice. Echo works by taking a voice-activated, hands-free picture of you and then using a combination of machine learning with real-actual-human-being-fashion-experts and telling you whether your outfit is A-OK or a big ‘nah’. Comparing two outfits side-by-side, it helps you pick the best based on which is the most flattering and which is on trend. With a 360-degree function so you can also assess your outfit from every angle. Horrifying? Potentially, but then forewarned is forearmed. Cataloguing all of your ensembles means that you’ll be saved from the horror of outfit repetition.
At the moment it’s very exclusive and available by invitation only, because, y’know, fashion. But you can register your interest here.
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