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EasyJet are launching a ‘sprinkle café’, and it looks bizarre

EasyJet are launching a ‘sprinkle café’, and it looks bizarre

In an unexpected move, EasyJet is launching a café called ‘Café van der Sprinkles’ in Leicester Square next Friday (September 22). Opened in collaboration with the Netherlands Board of Tourism and Conventions, the three-day pop-up is dedicated to, erm, sprinkles.

This news provokes many questions. Most pressingly: what do sprinkles have to do with the Netherlands? Well, according to EasyJet, over 750,000 Dutch people eat sprinkles for breakfast every day. This statistic has been linked (by EasyJet and the Netherlands Board of Tourism) to the fact that Holland is the sixth happiest country in the world. So, EasyJet are bringing sprinkles to London in an effort to make us all happier (and perhaps potentially flog flights to Holland). Questions answered?

Billing itself as ‘artistic and colourful beyond belief’, the café promises a range of foodie, sprinkly delights, including sprinkles on buttered bread (called hagelslag in Holland). There will also be sprinkle-inspired beauty treatments on offer and a display of ‘edible Dutch masterpieces’, such as Van Gogh’s Sunflowers.

We’ve thought long and hard and we’ve decided we’re into it. 

Café van der Sprinkles will run from September 22-24, at The White Space, Leicester Square, WC2H 7JB.

Love weird shit? Check out our roundup of the quirkiest eateries in London.

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Comments

1 comments
Joanne M tastemaker

easyJet partnered with the Netherlands Board of Tourism and Conventions, to transport the people of London on a journey to Holland to experience a taste of Dutch happiness along with a selection of sweet delights supplied by the Meringue Girls through their inspired pop up Café van der Sprinkles. .


The reason for this popup was to promote Holland, Hollands love of sprinkles as well as the bargain flight prices that easyJet has to offer.  Holland is the sixth happiest place in the world.  Us Brits can buy flights from around £30, what a easy bargain. They also have flights leaving airports across the UK 36 times a day in fact.


Sprinkles are massive in Holland and according to easyJet, 750,000 Dutch people eat Broodie Hagelslag (sprinkles on buttered bread and known as Fairy Bread in the UK) for breakfast daily.  With the average person eating over 1 kilogram of sprinkles a year. Maybe the sugary start to the morning is the whole reason why Holland is ranked one of the happiest places in the world.


Visitors will start their immersive journey by entering through a plane door to the popup shop and various rooms ending with a DIY sprinkle café. I went through an easyJet plane door. Immediately I was immersed and greeted by a flight stewardess who presented me various options of drinks. Time for me to now take off on the start of my immersive journey. Seated comfortably in an easyJet seat and seatbelt fastened. Now onto sampling some of the sweet delights that the Meringue Girls had to offer. The meringues were so colourful and yet so delicious and of course covered with sprinkles.  I think I need to loosen my seatbelt now. It was now all aboard into the sprinkle makeover room where you get to choose to have your nails painted, your eyebrows sprinkled (not bedazzled), lips or if you’re a man you can even have you moustache/beard be sprinkled. I opted to have my eyebrows done by the sprinkle makeup girls. The sprinkling begun, first glue then the sprinkles followed by a dusting of blue and pink glitter. All besparkled so now time to pop my head through the selfie cardboard cut out that is in a shape of a piece of toast covered with sprinkles (Broodie Hagelslag), so let’s say “cheese”, no I mean “sprinkled”. By doing a selfie you can enter a competition if you post your photo on Instagram, Facebook or Twitter using the hashtag #sprinklescafe and you then can have a chance to win flights for a fab trip to Holland (#sprinklescafe). Now on down the ceiling of tulip heaven that have also been sprinkled. Not the yellow brick road but the ceiling road of tulips instead. My friend and my husband due to their height their heads ended up in amongst the hanging tulips so they were literally smelling the flowers, if only they were real.

After walking under the many tulips it was time for the art exhibition/sprinkle café.  Firstly you are given a mini guided art tour of the large pieces of art that are in the shape of toast and sprinkled with sprinkles creating pieces of remastered art work such as Van Goghs Flowers and the popular rabbit character Miffy that came from Holland.

After the mini tour it was my turn to create my own masterpiece of art from the many Dutch inspired stencils and toast.  I chose a flower as Holland is famous for flowers such as Tulips. There was a choice of sprinkles from pastel coloured fruit ones to chocolate sprinkles.  My piece of toast did not end up being a masterpiece though as it is not as easy as it looks. You can even eat your creation afterwards. So what if it’s not breakfast time! Also when trying to create my masterpiece at certain intervals music is played throughout and a woman whom is all covered in a fake tulip costume comes out dancing to the disco beats and lights. It was such fun watching her getting on down with her moves.


Sadly that is the end of my journey through this wonderful colourful immersive experience but what a fun one it was.