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For the last three years, the folks at Pizza Pilgrims have been keeping carb-hungry Soho-dwellers well fed with their two branches on Dean Street and Kingly Street. But now they're venturing east with a new site in Exmouth Market, which opens today (November 16). As well as their signature pizzas, they'll also be serving up an unlikely new lunchtime option of 'pizza soup', which uses all their favourite pizza ingredients in soup form and is served with a roll made from their pizza dough. But if you prefer your cheese and tomato in pizza form, they're offering 50 percent off all pizzas from 11.30am - 10.30pm today. And if you're feeling creative, they'll also be inviting customers to design their own pizza box, with the chance to win free pizza and have your masterpiece on show in their new pizza box art gallery - yep, that's a thing.
Pizza Pilgrims is at 15 Exmouth Market, EC1R 4QD.
Want more doughy delights? Take a look at the best pizzas in London.