What could be more seasonal than a good old spring clean? For Time Out's art director, Mark Neil, it's also a chance to give our lovely magazine a fresh new look. With almost 200 inspiring things to do in every issue, the challenge is making sense of it all – here, Mark talks us through some of the changes.
‘The new design is all about de-cluttering: giving the magazine more visual personality and introducing a new poster-like identity to the content.’
‘It’s not just about more white space – it's all about colour space too.’
We've celebrated 96 different areas of London over the past two years. So now, man-on-the-edge Eddy Frankel is turning to the city's best streets.
There's more room for the weekend each week. And, quite sensibly, it now includes suggestions from other sections, like Art or Theatre.
Time Out's magazine isn't the only great London freebie. We've dedicated a page each week to events that don't cost a thing.
We've also done plenty of redesigning. Back over to Mark...
‘In terms of typography,’ says Mark, ‘Franklin Gothic (top) is the design heritage of Time Out which we can't ignore. My aim was to create a new editorial personality using its Condensed weights. (below) We've also introduced a new serif family (Tiempos Text by Kris Sowersby) that helps define longer reads. It's a lot easier on the eye than our old serif, Century...’
‘What's key to the new look is the graphic use of colour. The sections are still defined by colours, but each section now has a two-tone palette, which gives us greater flexibility on different platforms.’
‘The colours are also treated graphically with pictures and text to create a poster-like identity for highlighted content.’
‘Time Out is still section-based, but sections are more defined by colour and space.’
Overall, this relaunch is about bringing print and digital platforms together, making our content work more efficiently as one. Our brand creative director Anthony Huggins has also worked with agency Adam & Eve DDB to refresh our brand identity.
‘While the new logo is not a major change (unless you look closely!) it allows us to be more flexible with cover design. For example, there are now no restrictions with the black background of the logo...’
Pick up the new-look Time Out magazine outside most tube and train stations tomorrow and be treated to London's springy delights, a great Grimes interview, our hotly anticipated review of 'The Maids', the blog editor ranting about pop-ups and so much more.