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London is the most wasteful city in the UK

Kitty Drake

When it comes to fruit and veg, we’re a city of wasters. According to a new survey commissioned by It's Fresh!™, London is the most wasteful region in the UK, with 28 percent of us throwing away a tenth or more of what we buy. It gets worse: only half of us have a bin for recycling food waste. And millennials are the worst offenders: 92 percent of 18 to 24-year-olds chucking fresh produce each week. I suppose once we’ve instagrammed our avocado, it feels rude to eat it.

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Source: Populus, on behalf of It's Fresh!™

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