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Sadiq Khan is putting a stop to body-shaming adverts on the tube

Isabelle Aron
Written by
Isabelle Aron

Remember when this charming advert turned up on the tube last year? In case you've blocked it out of your memory, let us remind you. The folks at Protein World decided that the best way to flog their product was with huge billboards featuring a bikini-clad model with washboard abs (obvs) and the words: 'are you beach body ready?'. Naturally, people didn't really enjoy being body-shamed while on their way to work (or at any time, for that matter), and a successful petition eventually helped get the adverts removed.

To make sure that this kind of advertising doesn't rear its ugly head again, Sadiq Khan has implicated a ban on adverts promoting negative body images across the TfL network. The new London mayor has asked TfL to set up its own advertising steering group, which will advise its advertising partners and stakeholders about the new policy and ensure that adverts comply with the Advertising Standards Agency's regulations. The ban will be in place from next month, so you can expect your tube journeys to be free from fat-shaming in future.

Want to know what else Sadiq has been up to? He's also launching a one-hour 'hopper' bus ticket in September.

And confirmed a new start date for the Night Tube.

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