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Glamour, ice skating and high-end fashion: Japanese illustrator Harumi Yamaguchi’s work might look like a bunch of adverts for a department store, but that’s only because they are. Yamaguchi pioneered airbrush painting in Japan, all in the name of creating posters and adverts for the Parco department store. But the work isn’t just advertising glitz and schtick. Yamaguchi’s illustrations show strong, empowered, liberated women during a time of massive social change in Japan. This is stylish, bold, strong feminism and artistic innovation combined. This gallery show, covered in neon pink carpet, is like stepping back in time to an era when shoulder pads were a fuck you. Good times.
Harumi Yamaguchi. Courtesy of the artist and Project Native Informant.
Harumi Yamaguchi. Courtesy of the artist and Project Native Informant.
Harumi Yamaguchi. Courtesy of the artist and Project Native Informant.
'Harumi Yamaguchi 1974-1985' will be on display at Project Native Informant until May 20. Farringdon rail. Free.
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