Will the eye-popping Asian treats ever end? We’ve had bubble tea and bubblewrap and now a Chinatown bakery called, erm, Bake, is serving up a frozen take on the ubiquitous Japanese taiyaki – in their case, vivid matcha ice cream in a fish shaped cone. It's an ace global trend (check Instagram for proof!) now firmly flopped onto British shores.
Taiyaki, which literally translates to ‘baked sea bream’, is a super popular, traditional Japanese fish-shaped cake, invented around 100 years ago. They’re normally stuffed with sweet red bean paste (like what you get in mochi), but can be found crammed with other sweet and savoury titbits too. Bake’s frozen riff on the cute snack seems like the perfect combo of thrilling cultural curio and seasonal Insta-sensation (I mean, just look at it!). See you in the queue.
The matcha taiyaki ice cream is available at Bake, 9 Wardour St, W1D 6PF.
Not weird enough for you? Check out our list of London's most showstopping desserts.