This is now known as the Odeon Luxe Haymarket cinema. It's really nice. I only paid around £16 (online) and got to see a film in a small intimate room with electronic reclining seats. It felt really luxurious and comfy and it was difficult not to nod off! Bearing in mind I am already paying £12 to get into a bog standard cinema in Fulham Road - the mark up for wide reclining seats in a room that seats less than 50 was so worth it. A real treat.
A small cinema with with a few screening rooms no bigger than some people's front rooms. They screen a small selection of the popular movies but their main focus is Asian movies. There is a small selection of overpriced snacks on offer at the ticket booth. I rather wished that I had sneaked in snacks bought from China Town instead of ordering a bucket portion of popcorn.