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Billie Eilish is selling official merch at a pop-up shop in London

The Hit Me Hard And Soft shop has opened in the capital

India Lawrence
Written by
India Lawrence
Staff Writer, UK
Billie Eilish in Los Angeles
Photograph: DFree / Shutterstock.com
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In case you haven’t heard, Billie Eilish is in town this week, as she brings her Hit Me Hard And Soft tour to the O2 arena for a whopping six nights. 

If you want to cop some of the ‘Birds Of A Feather’ singer’s merch but don’t fancy queueing up at the O2, you’re in luck, because Billie has opened an entire pop-up shop in the capital this week dedicated to her various tour t-shirts and hoodies and hats and vinyls etcetera. 

If you want to shop for Billie Eilish paraphernalia in London this week, here’s everything you need to know. 

Where is the Billie Eilish pop-up in London?

The Hit Me Hard And Soft shop has opened in Shoreditch, near Old Street station. The address is 347 Old Street, EC1V 9LP. 

How long will the Billie Eilish pop-up be open for?

Fans have only got three more days to visit the store, as its final day is Sunday, July 13. 

Do you need a ticket?

Nope. Just turn up and shop, but be warned it will be busy and there are likely to be queues to get in. 

Full opening times for Billie Eilish’s Hit Me Hard And Soft merch pop-up in London

  • July 11 – 12pm–7pm
  • July 12 – 12pm–7pm
  • July 13 – 12pm–7pm

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