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Earlier this year, it was revealed that something big is planned for Leicester Square. Soho Estates, a property firm that owns buildings throughout the area, unveiled proposals to create an enormous new entertainment hub, complete with a food court and a massive LED screen.
Although the company is still awaiting planning permission for the leisure complex, it’s been given the green light to go ahead and install the screen. And it looks like it’ll be up and running by the end of the summer.
A new curved LED wall will be put above the Burger King on the northeast corner of the square. Named the Curve, it’ll measure 17.3m wide and 9.6m high. Add to the the with two portrait-oriented screens either side of the curve and the overall size of the billboard comes to 240 square metres.
Just like Leicester Square’s other big screen above the Vue cinema (named The Screen), as well as advertising, the Curve will be available to mark special events like film premieres, cultural, community and charity occasions.
The screen will have two modes: screen mode and facade mode. The former will be when it broadcasts advertising and cultural content while the latter will see the LED panel rotate to reveal sculptural fins arranged in a stage-curtain composition.
Nick Lawson, head of investment and development, Soho Estates said: ‘Leicester Square has been the heart of London’s entertainment district for more than a century.
‘This investment will ensure it remains at the forefront of global media and cultural events, while providing a significant community benefit as a valuable platform for charities, artists and local community organisations.’
ICYMI: A posh new Everyman cinema will be at the heart of this new south London neighbourhood.
Plus: One of south London’s most beloved arts centres is getting a major revamp.
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