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Flat Iron has been serving Londoners affordable steak and chips since it first opened in Soho in 2012. The beefy chain now has more than a dozen restaurants in the Big Smoke, and more outside of the capital. Now, Flat Iron has announced a brand new Soho restaurant, to open in the spring of 2026.
Flat Iron Piccadilly will open right next door to the hype-y gastropub The Devonshire on Denman Street, which is owned by Flat Iron’s founder Charlie Carroll. Carroll handed the reigns over to Flat Iron’s current chief executive Tom Byng in 2021. There’s nothing like a bit of healthy competition, right? The new joint is also right around the corner from the OG Flat Iron, on Beak Street.
The Piccadilly outpost will have space for up to 100 diners, making it a handy spot if you can’t get one of the Devonshire’s highly sought-after tables. Diners will be able to get their hands on Flat Iron’s signature £15-a-pop steak, beef dripping chips and bone marrow garlic mash. There will also be a rotating board of blackboard specials, including Wagyu daily specials and burgers, made using beef from the Flat Iron herd in Thirsk, Yorkshire.
‘It's been 13 years since opening the first Flat Iron just around the corner,’ said Flat Iron’s Head of Beef (now that’s a job title we can covet), Fred Smith. ‘This opening feels like a real full circle moment, returning home to where it all began.’
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