This hyped London bagel shop is opening its fourth location

If you’ve spent any time in New York, you’ll know they do their bagels right. NYC’s ring-shaped bakes come towering with fluffy schmear (that’s cream cheese, for the uninitiated), stuffed with lox, or bursting with bacon, egg and cheese. 

It’s Bagels has been giving Londoners a taste of the Big Apple since 2023, when the chain opened its first British site in Primrose Hill. Now the cult bagel shop, founded by New Yorker Dan Martensen, is about to open its fourth London location. 

The viral chain is coming to Hampstead this August. The outpost on Hampstead High Street will allow customers to eat-in or take-away, and its menu will feature its most popular sandwiches like ‘The Works’ (schmear, lox, capers, onion, lemon, seasonal tomato) and ‘BEC’ (bacon, egg, cheese). Its famously chewy bagels come topped with garlic, onion, poppy seed, salt, sesame seed, ‘everything’, cinnamon and raisin or plain. 

The exact opening date for It’s Bagels Hampstead hasn’t been revealed yet, but the shop will be celebrating its opening with a back-to-school party for local families sometime in August where every child will receive a free bagel. 

When it does arrive, It’s Bagels Hampstead will be open from 8am to 6pm from Sunday to Thursday, and 8am to 7pm on Fridays and Saturdays. 

‘Hampstead feels like a natural fit for us,’ said It’s Bagels founder Dan Martensen. ‘It’s genuinely special, with a real sense of community, incredible architecture, families everywhere, and the Heath, one of the greatest gathering places of all. We always prefer a great neighbourhood over a location that simply looks good on a spreadsheet.’

It’s Bagels, 60 Hampstead High St, NW3 1QH.

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