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You can barely walk three paces in central Liverpool without bumping into some kind of tribute to the Beatles: there are the gang’s memorialised childhood homes, two whole museums, statues, murals, walking tours, and even the camera crews for Samuel Mendes’ forthcoming quartet of films. But even though London is where the Beatles honed their sound and played some of their biggest gigs, the infamous Abbey Road crossing is currently the only real site of pilgrimage for fans.
Now, all that’s set to change, with an ambitious new visitor attraction springing up on a site that’s pivotal to the band’s story. And the location will be familiar to anyone who made it through Get Back, Peter Jackson’s epic eight-hour Beatles documentary, which captivated fans in 2021.
It's Mayfair building 3 Savile Row, which was once the site of record label Apple Corps, which the band started in the 1960s so they could regain control of their finances and working methods. The big climax of Get Back is a public gig on its rooftop, with flabbergasted fans watching from the ground below, in what turned out to be the band’s last ever public performance. Two police officers scrambled to control the crowd’s hysteria, eventually climbing up to the roof and unplugging the amps. Now, that rooftop is getting the heritage site treatment, as part of a massive seven-floor museum.
In recent years, this Georgian mansion has been used as an unremarkable branch of preppy clothing chain Abercrombie & Fitch, with Beatles fans disappointed to find nothing more than a blue plaque marking the band’s time there. But now, it’s been bought back by Apple Corps, and works have quietly been underway to restore it into a home for the label’s vast Beatles archives.
New attraction The Beatles at 3 Savile Row will have permanent displays, temporary exhibitions, and of course a shop for the all-important Fab Four merch. The centrepiece will be a recreation of the studio where the band recorded Let It Be, while there’ll also be a killer photo op courtesy of access to the famous rooftop.
There’s been a fair amount of cashing in on the Beatles legacy in recent years, of varying degrees of cynicism. But this project does at least come with the band’s official seal of approval. After a recent site visit, Paul McCartney said: ‘There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.’
The Beatles at 3 Savile Row opening date
The new Fab Four tourist attraction is expected to open sometime in 2027. You’ll find it at 3 Savile Row, W1S 3PB.
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