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Hundreds of people from the worlds of tech, music and culture will be descending on Shoreditch in a matter of days. Film makers, musicians, entrepreneurs, journalists, sports stars, actors, influencers – you name it, they’ll probably be at London’s inaugural South by Southwest (SXSW) Festival.
SXSW in Austin, Texas has been a major event in the global cultural calendar for nearly 40 years, hosting the likes of Michelle Obama, Mark Zuckerberg, Billie Eilish and Steven Spielberg, and debuting of some of Hollywood’s biggest films, like Bridesmaids and 21 Jump Street.
Now the legendary festival coming to London for it’s first ever European edition. Whether you’ve already got your hands on tickets or tempted to make last minute plans. Here’s everything you need to know about SXSW London 2025.
When and where is SXSW London 2025?
London’s debut SXSW festival is happening across 28 venues in Shoreditch from June 2 to June 7, 2025.
Lineup
There are quite literally hundreds of talks, panels, film screenings and music performances lined up for SXSW London 2025. Here’s an overview of who and what to expect.
Speakers
Among the names taking part in the more than 420 talks and panels are actor Idris Elba, comedian Katherine Ryan, drag queen Bimini, ABBA’s Bjorn Ulvaeus, athlete Dina Asher Smith, football legend Ian Wright, conservationist Jane Goodall, presenter and business owner (and recent Time Out cover star) Jamie Laing, singer Maisie Peters, actress Sophie Turner and environmentalist Caroline Lucas, plus CEOs of of massive global companies like OnlyFans, Monzo and Twitch. See everyone speaking at SXSW London here.
Music
On the music side of things, headline performers include Erykah Badu (performing as DJ Lo Down Loretta Brown), Tems and Mabel. Other exciting names on the lineup include Uncle Junior, PA Salieu, TWST and Jasmine 4.t. Browse the full list here.
Film screenings
The film festival part of SXSW will feature 250 film screenings. It’ll open with the world premiere of Eminem’s documentary film ‘Stans’ on June 2 and close with Mike Flanagan’s latest project ‘The Life of Chuck’, starring Tom Hiddleston, on June 7. More film highlights highlights include Tom Kingsley’s heist comedy ‘Deep Cover’, an intimate documentary following author, model and trans activist Munroe Bergdorf, the UK premiere of ‘What It Feels Like For A Girl’ and the world premiere of the latest Stephen King film adaptation ‘The Institute’. Explore the entire screenings programme here.
How to attend SXSW 2025 in London
There are several different ways you can attend SXSW London. If you’re only interested in the music performances, single day tickets cost just £25, or you can buy a three day wristband for £65 or a six day wristband for £99. A full six day music pass that gives you access to music performances, events, mentoring, workshops and music-focused conference talks in £650. The screen equivalent will also set you back £650.
A three day festival pass, giving you full conference access and secondary access to music and screen events is £595 while a conference pass for all six days is £1,000. For full access to everything going on at the festival, you can splash on on a platinum pass for £1,300.
Are there any tickets left?
Yep! There’s still time to pick up a pass of your choice here. As long as tickets are still, they’ll continue to be sold online throughout the event.
Venues
Here’s a full list of the 28 east London venues taking part in SXSW London 2025:
- 93 Feet East
- Art of Supercell
- Barbican Centre
- Bike Shed Moto Co
- Brick Lane Tap Room
- Canva Co-Lab
- Christ Church Spitalfields
- Civo Tech Junction
- Colours Hoxton
- Curzon Hoxton
- Devonshire Square
- Drake and Morgan
- Dream Factory Chance Street
- Fora Folgate Street, Montacute Yards, Princelet Street and the Black and White Building
- Hoxton Hall
- Hoxton Square
- Jaguar Shoes
- Juju’s Bar
- Climate and Nature House by Bellwethers
- Nicholls and Clarke
- Ninety One Living Room
- One Hundred Shoreditch
- Protein Studios
- Rich Mix
- Rooftop - 50 Finsbury Square
- Sadu House at Kachette
- Shoreditch Church
- Shoredich Electric
- Shoreditch Town Hall
- Spitalfields
- The Hoxton
- The Old Blue Last
- The White Rabbit Shoreditch
- Troxy
- Truman Brewery
- Village Underground
- XOYO
Timings
The festival kicks off each day from as early as 8.15am, with the last events of the day ending at around 2am. The final festival event on Saturday, June 7 is scheduled to finish at 11.59pm.
Where to pick up wristbands
The badge and wristband collection point will be stationed at Shoreditch Studios on Bateman's Row. You can collect yours from 12pm on Monday, June 2.
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