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Following the success of venues in Birmingham, Manchester, Leeds, Nottingham and Sheffield, sports bar chain BOX is finally opening an outpost in London – and when it opens, the company is claiming the venue will be the capital’s biggest sports bar.
BOX Piccadilly is set to open its doors on Shaftesbury Avenue on October 24. The three-floor, 7,200-foot space will boast 33 ultra-HD jumbo screens, showing everything from F1 and NFL to rugby and footie. The ‘Box Below Bar’ (pictured above) will be an entire floor purpose-designed for watching sporting events.
Not just for the sports fans, the new West End bar will also fancy itself a entertainment spot with electric darts, shuffleboard and ‘bandeoke’ (AKA karaoke with a live band). It’ll also boast live music and DJs every Wednesday and Saturday, and there’ll be grub in the form of ‘stacked burgers’, Neapolitan style pizzas and sharing plates.
BOX co-founder and chief executive Martin Wolstencroft said of the new venture: ‘With more screens than any other bar in the West End, we’re setting a new standard for watching live sport and partying, making you feel like you’re right there in the stadium, taking centre stage.’

BOX Piccadilly, 21-23 Shaftesbury Avenue (W1D 7EF). Find out more here.
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