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These days London is stuffed full of perfect pizza joints. No-flop New York-style slices and pies with a Michelin-starred chef’s touch abound in this fair city. Just check out Time Out’s list to see the best pizza places across the Big Smoke.
But it’s not all pop-ups, street food vendors and pub residencies. Having launched in Soho in 1965, Pizza Express is a chain which has carved a name for itself as the place for a quick and affordable bite, and has taken its signature dough balls and romana bases to the world.
For those of us who grew up in the ’90s and ’00s, Pizza Express’ black and white striped chefs hats, marble tables and waiters holding obnoxiously large pepper grinders are basically burned into our memories.
But its latest London site is a deviation from its doughy roots. Pizza Express Brixton, which opened its doors on Saturday May 2, is the first site to offer a self-ordering system.
Yep, you’ll now be able to walk in and select your chosen pie from a screen. Open from lunchtime until 11 or 12 at night, you can use the screens to order food to eat in, grab a takeaway or request a delivery.
Menu staples like its American Hot and Sloppy Giuseppe will be available, as well as deals like a classic pizza and a drink for £9.95, alongside any pizzetta and drink for £6.95.
Pizza Express Brixton is the first of three smaller Pizza Express locations to open in the next few months, with Finsbury Park and Earl’s Court next up.
To celebrate the new opening, Pizza Express Brixton is giving away 100 margheritas on Wednesday May 13 between 2pm and 4pm. If you fancy securing yourself a free slice of cheesy goodness, you’ll have to keep an eye on the chain’s social posts for more deets.
Pizza Express Brixton, 462 Brixton Road, SW9 8EA.
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