Soho Joe

Restaurants, Pizza Soho
5 out of 5 stars
(20user reviews)
Soho Joe

Please note, Soho Joe has now reopened on D'Arblay StreetTime Out Food editors, August 2018.

A popular pizzeria, restaurant and bar on Dean Street, Soho Joe keeps the crowds drawn thanks to its combo of inexpensive pizzas, generous happy hours and love of a promotion. It's next door to the Soho Theatre and gets a few from there pre- and post-show. 

A solid range of pizzas is served alongside classic salads, steak sandwiches and a selection of burgers that now includes those made with British wagyu beef. Breakfast options also feature. Drinks offers include jugs of Pimm's, spritzers and Champagne. 

Posted:

Venue name: Soho Joe
Contact:
Address: 22-25 Dean St
London
W1D 3RY
Do you own this business?
Static map showing venue location

Average User Rating

4.6 / 5

Rating Breakdown

  • 5 star:13
  • 4 star:7
  • 3 star:1
  • 2 star:0
  • 1 star:0
LiveReviews|21
1 person listening
tastemaker

I use to work in Soho, and the lunchtime special, £5 for a pizza was such an amazing treat! The pizzas are great quality and delicious. The place is quite small and gets busy very quickly, but if you can get in for a quick bite I would recommend it. 


This isn't a dinner or long meal kind of place, it's more for quick bites to eat. 

tastemaker

I'm personally a big fan of Soho Joe's. We went here for a friends birthday and it was the perfect venue for a relaxed and fun evening. Firstly you order your food and drinks and pay for it on the spot at the counter which totally takes the hassle out of bill splitting when you're in a large group. However it still has the ambience of a fun Soho bar. I've had pizza there before which was really delicious and their cocktails are both inexpensive and imaginative. Plus happy hour goes on until the respectable time of 9pm most nights. A complete winner in my opinion!

tastemaker

What can I say about the Wagyu burger?! Well the cows live a better life than myself, receiving massages daily and being fed a delicious beer.  This produces a incredibly tender, melt in the mouth burger.  We were lucky enough to get 3 slices of steak with it, which were equally delicious.  The rest of the burger didn't contain anything special other than salad, but it didn't need it.  Anything else would distract. 


Great atmosphere and hospitality, right in the heart of Soho. Perfect place to grab a quick bite before hitting some more bars! 

tastemaker

I was lucky enough to be invited as along with a number of Tastemakers to attend Wagyu burger launch night at Soho Joe a couple of weeks ago and what a treat it was! The place itself on first impressions was understated, not showy in the slightest, that said it definitely has a charm to it and manages to achieve a cosy ambiance softly lit by candles; low-key enough for a casual catch up with friends or romantic enough for date night. The staff were super friendly and it was immediately apparent how excited they were to celebrate the latest addition to their menu, understandable as this is a family run joint, their enthusiasm was infectious and soon enough I was learning all about the meat we were about to enjoy – to echo what others have said so say these cattle had a good lifestyle would be an understatement – the Japanese breed of cattle are raised in the lush Welsh country side, where they receive regular massages and even drink beer (yes really!). But before the “main event” as it were, to start we were offered miniature pizza’s to sample which also feature on their menu, these were well made and tasted very fresh which was impressive, but not nearly as remarkable as the Wagyu burger and side of steak slices we received soon after, which were absolutely divine! The chips which accompanied were decent but nothing spectacular, although I quite liked that they were simple as didn’t distract from the beef which was complete perfection, so succulent and melt in the mouth like no meat I’ve ever tasted before (my mouth is watering now just thinking about it). To top it off we were able to wash it down with a glass of the same beer the cows drink! But this was more than just a novelty, as the beer was actually really nice – and that’s coming from a non-beer drinker! I can’t recommend this place enough so it’s almost a certainty that I’ll be back again soon to experience all over again.

Tastemaker

I've walked past this unassuming restaurant plenty of times and foolishly assumed it was your run of the mill Soho restaurant. I was wrong!

Don't let the exterior fool you. The restaurant itself is low lit with candles and perfect for date night or a catch up with friends.

I informed the staff that I was in a rush as I had to be somewhere else soon after and they couldn't have been more accommodating; with my food being quickly presented but not rushed.

To start I had a mini pizza topped with cherry tomatoes, basil and mozzarella and was the tastiest margarita pizza I've ever had.

Following that I had the wagyu beef burger served in a brioche bun, with fries and two slices of wagyu steak that were melt-in-your-mouth-delicious and the burger itself was cooked just right and full of flavour.

Portion size was incredibly generous; to the point I had to forego my burger bun, (which never happens!) before I had to rush off.

The staff are extremely friendly and this was reaffirmed when chatting to 'Mrs Joe' (as she introduced herself), who said that when I returned ''drinks are on me!" so I could relax next time.

A great family run restaurant amongst the food-chain-giants.

tastemaker

Awesome restaurant less than 10mn walk from Tottenham Court Road station.
I loved this restaurant because everything is simple but fantastic quality (and that's sooooo important!!!): cosy interior (lots of candles, posters on the walls), great service, amazing food... All I need for a perfect dinner.

The pizzas are good but the Wagyu burger is a must try. The meat is incredible (tasty and super tender) and perfectly cooked! 

If you have a chance to try the Monty's beer you should really give it a go! Both my friend (proper beer drinker) and I enjoyed it.

To sum up: Perfect chilled out + high quality place.

tastemaker

The Wagyu is a winner! I can't believe it's taken me so long to visit this little gem of a place. A very welcoming independent restaurant smack bang in the heart of soho which was refreshingly lovely and candle-lit inside in comparison to the bright lights of Soho. Nestled in a corner I tucked into undoubtedly the best burger I have ever had. Hands down. In London (which is saying something). It was the right amount of tender without crumbling and the mini steaks on the side were melt in the mouth and a nice touch...those cow massages certainly worked their magic! The prosecco was kept topped up and the place had a lovely buzz about it on a Monday night while I chomped down on pizza, burger and steak which were all delicious. Very impressed with the service and style of the place and would definitely return to sample more of that meaty goodness. Even the craft beer got top marks. Well done Soho Joe - wagyu? Yes please!

Tastemaker

A friend and I had a lovely, luxurious Monday evening visit to this great little find. 


Dean Street is full of great places to eat and I am glad to have discovered Soho Joe's. The ambience is lovely and the staff very friendly and professional. I really enjoyed the mini pizza starters, though think my friend wished she'd been warned they included super hot chilli. 

I was really attracted as it was Wagyu night and I had never had wagyu before. I wasn't disappointed. The burger with two slices of steak on the side with chips was delicious. The steak was so tender and tasty. The chips were perfect. The burger could do with some presentation improvement as I posted a picture on my Facebook and someone commented it looked like a jellyfish. The burger was a little crumbly for my tastes. My only improvement would be to have some sides to get a bit of salad/corn/coleslaw into the mix.


So all in all will definitely return and encourage others to do so.

Ps the toilets whilst perfectly clean were really out of keeping with the lovely restaurant vibe so I'd give them a refurb!

Tastemaker

Was invited here on the launch night of their new tasty Wagyu beef burger. The atmosphere in the restaurant was great, dimly lit by candles and a wealth of flowers all dotted around. Now, the burger... I can honestly say it's one of the best I have ever eaten in my life. The meat was so succulent it melted in the mouth, and was much more akin to a steak rather than the minced beef usually used in burgers. The chips it was served with were crisp and fluffy, and there was even a few sliced of rare sliced steak on the side! The waiting staff were super attentive too - but not overly so that it's annoying. Just the perfect amount of checking on us, offering drinks etc. I urge everyone to visit Soho Joe and try this burger, it's HEAVEN!!

Tastemaker

Wonderful place in the heart of Soho. 

As you walk in, you can feel the warm welcoming atmosphere of a family-run business. This place should be a lot busier than it is, considering their low prices and daily happy hours. Their pizzas have a perfect crust and fully and evenly loaded. Burgers are delicious, although the chips could use some improvement- perhaps double fried?


Went there for the launch of the Wagyu beef burger, I agree with Lizzie's review below, the burger could have used a bit of cheese, however I felt that would take away from the taste of the beef. There's always room for minor improvements, but I think I've found my new favourite for a quick bite on the budget or if I am looking for something more casual. Thank you! 



Ps: the cows drink Monty's beer, and it's invented by a woman and it's in top 500 beers in the world. How cool is that?


Tastemaker

Soho Joes are a family run restaurant located in the heart of Soho, right next to Soho Theatre. From the outside the place looks a little run down and the menu some what plain - centred on pizza and a few burgers. Recently they introduced a wagyu beef burger and I was lucky enough to attend the launch night with my boyfriend.


We were greeted by Mrs Joe herself and I was pleased to see they had created a lovely atmosphere - no harsh lights, plenty of candles and flowers on the table etc. At 6 o'clock there were a few people already seated and there was a nice buzz from them, waiters and the kitchen.

We were instantly brought Prosecco which was continuously topped up throughout our meal by friendly waiters. To start we were bought 2 small pizzas to share (spicy pepperoni and basil & tomato). They were nice to nibble on while we waited as we were starving and they tasted good but were nothing special.

Our wagyu mains were brought out to us after 20 minutes or so and were presented nicely on a wooden board. A huge burger, tin of chips and a few slices of steak. Alongside this they served the beer the Welsh cows are given everyday (along with a massage!) which was a nice idea - and tasty! 

For once the brioche bun was good! Buttery, toasted and fluffy (normally my main issue is the buns). The beef burger was also very good however a little dry and definitely needed some homemade sauce. It was stuffed full of tomato, lettuce and red onion which I liked as it gave a fresh, crunchy something however my boyfriend didn't like it and was desperate for some cheese (always an added extra). The chips were a huge disappointment - really terrible - and normally £3 extra on top of the burger made for a total rip off at then nearly £15 for a burger and chips. 
Luckily we were also given 2 perfectly cooked strips of wagyu beef which were also really well seasoned. 

All in all it was a nice enough meal with good service. It is never going to be 5* but for 4* there are a few easy wins they need to sort out!
Tastemaker

Was lucky to enough to attend the launch night of their latest addition to the menu, the Wagyu beef burger.  Started off the night with some delicious prosecco and a sample of two of the pizzas on their menu.  They serve a wide range of pizzas with very reasonable prices for a trendy restaurant in the heart of Soho.  Apprently they do a 5 pound lunch deal on pizza so will have to try that one out!


The Wagyu burger was accompanied with the same beer that the Japanese cows from which this beef derives from are fed.  Apparently, this is done as a form of inducing their appetite.  This beer is delicious so if you go make sure to ask for this specific type of beer! The burger was nice and large just the perfect fit to hold with both hands! And it was served with a couple of fillets of the beef itself! This was cooked to perfection, melts in your mouth and a great addition to the burger!


The ambiance is very intimate with wooden furniture throughout and soft light enhanced by plenty of candles.  Service was nothing short of excellent too!

Tastemaker

Yum yum yum in my tum. I was delighted to try their new wagyu beef burger, as they are launching a new menu. The burger was a delight, the cows it comes from are bred in Wales and gives massages and special locally brewed beer- random I know, you can't even make this stuff up, even if you tried! The steak was divine, unfortunately this won't always be o the menu, but you must try this, it melted in my mouth and went down a treat. My first time here and it's a great location, I loved the mood candle lighting, great date place or for a catch up with friends. Staff were very friendly and obliging, I will be back!


To follow along from the previous reviews, I also recently went to Soho Joe's to try the new waygu beef burger.


It was served on a bun with lettuce, tomato, onion and pickles and came with a perfectly sized portion of delicious crunchy chips. The burger had no sauce on it which I thought was weird to start with but once you taste it you realise you don't need any additions... the beef is super juicy and flavoursome on its own. I also agree with the previous reviews about the steak, it was definitely a 'melt in your mouth' type! I would absolutely recommend ordering the steak if it's available!


A great little restaurant right in the heart of Soho. I will be back!

Tastemaker

Came here to sample a new item on the menu-- the waygu beef burger. Waygu is a type of cattle which has been bred in such a way to allow for intense marbling of the meat with fat. Basically the cows get pampered (massaged and fed beer) so they are fat and happy. What that means is a seriously tasting piece of cow if cooked properly! 


Soho Joe does a great job of taking that and placing in a burger. It is a bit harder to tell the flavour difference in a burger versus a steak, but the fact that no condiments are needed I feel speaks strongly in its favour. Served in a brioche bun with lettuce and tomato. Seriously, that's all you need. PUT THE KETCHUP DOWN


They also provided some of the steak itself, oh my goodness oh my goodness. Deliciously moist and almost dissolves in your mouth, this bovine from Wales was treated very well :D They mentioned they will be offering the steak when available,so if you happen to be there when it is on the menu, order it. You will not be disappointed. 


If available, go for a beer from Monty's brewery... you will then be drinking the same beer the cows did :D


Friendly staff, good location, and good price. Not bad west london, not bad!

tastemaker

We came here for the introduction of the Wagyu burger and steak product range. We were given a very friendly welcome by Mrs.Joe and one of her sons. For starters, we were treated to mini pizzas. One goats cheese and the other mushroom. The aroma of truffle oil was a total joy. The burger and steak came next. We were not to be disappointed! Japanese beef cattle is used to supply the meat. They lead idyllic lives in the Welsh Valleys and are treated daily to Monty's locally brewed beer as well as the odd massage! The non fussy burger in a brioche bun was juicy and went down well with the aforementioned Monty's beer. The steak was succulent and you could see why the stress free lifestyle of the cattle contributed to the high level of marbling. The decor and mood lighting was perfect for this Soho based establishment. I can imagine this as an informal date restaurant that won't break the bank. The convenient location means that I will definitely revisit.

tastemaker

Great family run restaurant and bar in central soho. I tried their new menu item: the wagyu burger and had a taste of the wagyu steak all Welsh reared.

The steak was literally amazing. The burger was really juicy and tasty, simply served in a brioche bun with lettuce, tomato, onion and a huge bit of gherkin! Good times for a tenner. Also had the sunshine beer from Monty's brewery which, as a general non beer fan, was light and fruity and delicious.

The lighting was low, with candles giving lots of ambiance, and the venue had a great buzz. They also do a mean line of pizza's which is actually their main trade. Tried the pepperoni which was good but the burger won for me hands down!

Go with friends before a night out for good quality, well priced food in town!

Tastemaker

My first trip to Soho Joe was a good one! I was fortunate to try their new Wagyu burger and steak. First of all I was treated very nicely by staff and met both "Mrs Joe" and one of her sons. We talked about the low carbon footprint of the beef they use. It's sourced from a farm in wales, this farm is near a brewry and the cows drink the beer everyday. (I know right?!? But I'm serious)

I'm from the midwestern states in the U.S. where beef is our thing, and I love a good steak or burger. But I am very fussy here looking for something that tastes like home.

I've never tasted anything quite like this and it's something you have to just go try for yourself, but it's good. Really good. The burger was paired with the Sunshine Ale (that the cattle drink) and it's perfect. I will definitely go back for the burger. It's juicy and tasty and not at all oily. Go wrap your mitts around one soon!

But the steak....oh yes, the steak. Mrs Joe was explaining to me how difficult it is to come by and that it will only appear on the menu when they can get it. Oh the steak. Now that was a treat. It was so good that it overshadowed my burger. I asked what they fried it in because I would have said butter, but I was told it's not fried in anything. Because of the oils in the meat itself nothing is needed.

Did I mention the steak....?!


GREAT LUNCHTIME PLACE WITH GREAT MEAL DEALS ON OFFER. THE PIZZA'S ARE GREAT AS WELL AS THE STEAK CIBBATTA

tastemaker

Some of the yummiest and most affordable pizzas in town! For 12" pizzas, they're priced at only £7 before 5PM on weekdays and at £10 after 5PM. I like that they stay true to traditional Italian pizzas and have a thin crust, so eating an entire 12" pizza doesn't seem so tough (or bad!). Additionally, on Mondays and Tuesdays before 5PM, all their pizzas are priced at £5! It's honestly a great deal, if you're in the area and looking for a decent and filling lunch or early dinner (perhaps pre-theatre). My favourite flavour is their Bufalina pizza - a regular pizza but with buffalo mozzarella, fresh basil leaves and cherry tomatoes. I like to think of it as a fancier version of a Margherita pizza. 


The only thing is that they have a minimum spend of £10, if you wish to pay by card. A little fact I wish they advertised on the outside of their restaurant, as it was a little tough trying to add and buy more items for a single person eating. I ended up buying 2 bottles of water in order to make the £10. 

Tastemaker

So excited that I'm the first to review Soho Joe's (I know, I'm a loser). This central London pizza joint only takes cash (I know, say whaaatt?) but the pizzas are cheap and delicious, and the vibe is lovely. It's got a bit of a student feel, but the price point is right and you won't be disappointed on the food. I often bring people here for a cheap eat whilst drinking in Soho, it's quick and easy but still you get to sit down and have a table and get proper service (albeit you order at the bar). You can't book a table, but you won't wait too long.