Choose Love Department Store
’Tis the season for rampant consumerism, but if all the covetable clobber, shiny new tech and luxury knick-knacks are failing to fill the void, you’d do well to swing by the Choose Love store during your Christmas shopping spree. First set up in 2017 by Help Refugees, the clever pop-up doesn’t peddle fancy beauty products or the latest trainers. Instead, its shelves are filled with emergency blankets, children’s shoes, sleeping bags, toiletries, mobile phone credit, nappies, education supplies and other essentials needed by refugees around the world. Once you’ve bought what you can, the products are distributed via more than 80 projects that the humanitarian aid organisation works with across the globe. After several successful years on nearby Carnaby Street, the pop-up has moved into a department store-sized space on Regent Street for its biggest ever edition this year. Head down to check out a beautifully-designed space which is once again designed by Misty Buckley (The Oscars, The BRIT Awards) and will be set across two floors, with the usual roster of surprise celebrity volunteers working on the tills, and to do your bit to spread some Christmas cheer to those who need it most.