A treat for your feet: Happy Socks comes to London
As Sweden’s premier purveyor of affordable footwear opens its first London store, creative director Viktor Tell explains why your feet should always stand out
The right socks can supercharge your sex life
Our bright footwear are the only socks you can get away with keeping on in bed. That’s a fact: we made the ultimate sacrifice and rigorously tested the theory – grey socks = instant shutdown. Paisley Happy Socks = lockdown!
Every woman secretly judges a man by his socks
Ever seen a woman’s eyes stray downwards when she looks at you? You might think she’s eyeing up your shoes, but it’s your socks that are under scrutiny, so dress to impress from the ankles up! If she sees a pair of brown marl ribbed nylon atrocities, she’s not going to look twice.
Socks are fashion dynamite
Not everyone knows how to put together a good outfit. But you can all pull a pair of socks out of the drawer, check that they match, and put them on. Instant sartorial flair. Easy.
Socks can save your sanity
The tube is a hothouse of misery and loathing. But before you give into the dark forces of madness, simply pull up your trouser leg and flash a bit of ankle and put a smile of the face of your fellow commuter, resulting in psychological relief all around. Novelty socks also make sorting the laundry more fun.
Socks will make your popular
It’s truly amazing what a difference a spotty sock has on your social life. The same applies to stripes. I used to be a reasonably lonely Scandinavian man but since I have been wearing bright socks I am extremely popular with strangers and I have 25 percent more friends.
Happy Socks opens Fri Nov 1. 20 Foubert’s Place, W1F 7PL. www.happysocks.com
More feelgood emporiums...
The Cave of Plunder
London’s oddest new shop sells sweets, sandwiches, adult toys and a smaller version of the foot piano seen in ‘Big’.
Party Party
You wouldn’t be the first browser with no party plans to call in on this fancy dress and party supplies store for the sheer hell of it.
The Moomin Shop
The only place outside of Helsinki where you can browse the full collection of Tove Jansson’s hippo-like troll merchandise.
The Maille Shop
A new French foodie boutique dedicated to mustard, with three different types of Maille moutard literally on tap.
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Design & Alter
In one of the arches beneath the Battersea Park railway line lives a bespoke tailor, Design & Alter. In this workshop a team creates and reworks pieces for major fashion brands and catwalk shows, as well as private clients. If you've found the perfect vintage leather jacket, but it doesn't sit right, Design & Alter's team can make it fit like a glove. Or if you've got a tired old ’80s dress that's too puffy to be seen out any more but you love the fabric, you can bring it here to have it restyled into something contemporary. Of course you can also start afresh with a made-to-measure suit or dress. They have a sister company, Bride & Alter, offering specialist bridal tailoring and wedding dress alterations.
Venue says: “'Once you find a good tailor, do not give away his name. A good tailor is worth every penny.' - Nina Garcia”
