Worldwide icon-chevron-right Europe icon-chevron-right United Kingdom icon-chevron-right England icon-chevron-right London icon-chevron-right Bloom Perfumery

Bloom Perfumery

Shopping, Perfumeries Covent Garden
5 out of 5 stars
(10user reviews)
Bloom Perfumery, 100 Best Shops 2017

Bloom is no ordinary perfumery, as they boldy state themselves. This beautiful niche shop stocks fragrances, candles, skincare and more from a clutch of under-the-radar brands that are grouped by scent.

If you know what you're after – be it woody, green or unconventional (all available) – Bloom's well-informed staff will be able to help you out. But on the off chance you can't find what you're looking for, Bloom also offers a bespoke fragrance-making service that is absolute olfactory heaven.

This place is great for gifts, too, with a scent sampler subscription and 'pet soap', in case your pal's pooch requires a spruce.

As featured in the 100 best shops in London

More Less
Bloom Perfumery says
Bloom Perfumery is home to the finest curated collection of modern independent perfume houses. We also offer a unique bespoke perfume creation service to any customer. Come for personal fragrance fitting and samples to find your ultimate scent or try a hand at designing your own.
More Less


Venue name: Bloom Perfumery
Address: 4 Langley Court
Opening hours: Open 11am-7pm Mon-Sat; noon-5pm Sun
Do you own this business?
Static map showing venue location

Average User Rating

4.9 / 5

Rating Breakdown

  • 5 star:9
  • 4 star:1
  • 3 star:0
  • 2 star:0
  • 1 star:0
2 people listening

I spent 3 hours at Bloom the first time I visited; I hadn't planned or expected to spend nearly that long!

Like many men I spent 20 years buying the same fragrance, and I only recently realised I wanted something different; more 'inspiring'.  Bloom was the name that kept appearing in my research.  I found the Bloom people to be friendly and there was no sales pressure.

There are fragrances for everyone and I found a number of amazing scents. The quality of many are immediately obvious; others take a little more time to appreciate on the skin. With so many to try, the option to buy samples to try at home is great; remember these are not high street fragrances; some are exclusive to Bloom in the UK.  

They have a monthly sample service that I chose to subscribe to; check out that option on their website.  There's also an option to create your own fragrance, something that will be unique to you in every way.

Love Bloom, amazingly curated range of fragrances, great staff and the bespoke fragrance making service is fantastic, I went in to make my own fragrance there over a year ago, and have been back twice to have more made I love it so much!

Inspirational! This is one of the rare shops in London, where you can find high quality niche perfume. I like atmosphere in the shop. It is very laid back: you can brows on your own or you can have guidance from experienced perfume lovers who works there. They're always happy to give you as much information as you like.

Bloom Perfumery boutique is a gem! They stock selective perfume and rare brands which make great presents. Apart from perfume some home fragrances, make-up and skincare products are available from this store as well. Service is attentive and friendly. I absolutely love this little perfume heaven and keep coming back. Thumbs up for cool independent stores like this one!

Went to some of the places on the list of interesting shops but I must say that this one was the most interesting one. Took a lesson there, learning to make our own perfume and found the staff very knowledgeable and kind. We were encouraged to try different smells to find something we liked and introduced to new ones too. Thoroughly enjoyed ourselves.


This is a very good boutique perfume store that only stocks perfumes from niche perfume houses. You can find some interesting perfumes and some that are for the more sophisticated noses. As a scentie I could spend hours smelling all the different scents and talking to the shop assistants, however for the regular perfume buyer this is a great place to find something different. 

Snap up exclusive discounts in London

Time Out's handpicked deals — hurry, they won't be around for long...