Bloom is no ordinary perfumery, as they boldy state themselves. This beautiful niche shop stocks fragrances, candles, skincare and more from a clutch of under-the-radar brands that are grouped by scent.
If you know what you're after – be it woody, green or unconventional (all available) – Bloom's well-informed staff will be able to help you out. But on the off chance you can't find what you're looking for, Bloom also offers a bespoke fragrance-making service that is absolute olfactory heaven.
This place is great for gifts, too, with a scent sampler subscription and 'pet soap', in case your pal's pooch requires a spruce.
As featured in the 100 best shops in London