What’s the point in London’s creative designers churning out dramatically different, adventurous clothing and accessories if no one will take a chance on stocking them? Without Browns Focus, many of our more edgy brands would die a fast retail death. Browns Focus is the gutsy, punky younger sister and next-door-neighbour of the more sedate Browns fashion store established by Joan Burnstein in 1970, and it’s the best place to find a hot-off-the-catwalk design that will impress even the most discerning sartorialist. A 2013 refresh has seen the boutique given a nightclubby feel, with black walls and neon pops. That zeitgeist feel extends to the range, with club kids Sophia Webster, Ashish and Kenzo all represented on the rails. The highest of high fashion doesn’t come cheaply, and this isn’t a place to come if your focus is on your purse strings rather than your ‘IT’ bag. But window shopping doesn’t get much more fun than this, so don’t let that put you off a visit.
Browns Focus is number 25 in our list of the 100 best shops in London.