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Choosing Keeping

Shopping, Art, craft and hobbies Seven Dials
5 out of 5 stars
(3user reviews)
Choosing Keeping

Time Out says

As far as shops for the essentials go, this cosy store on the quaint Columbia Road certainly isn't the cheapest, but it is an absolute haven for stationery fetishists. You may never have dreamt of spending £15 on a pocket sharpener, but when it shimmers gold (although made of brass) and comes with a tiny leather case, you may find yourself doing just that, and then making it a reality. Or pick up Moleskine-esque diaries and notebooks for similar prices, St Clement's beautifully crafted ceramic bird paperweights (£45) and their highly popular wooden pen/pencil tray (£30) carved from American black walnut wood by Andrew Hine especially for Choosing Keeping.

As featured in the 100 best shops in London



Address: 21 Tower Street
Transport: Tube: Covent Garden/Leicester Sq
Opening hours: 11.30am-7pm Wed-Sat; 9.30am-5pm Sun
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Users say (3)

5 out of 5 stars

Average User Rating

5 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

I placed an online order and overall I was pleased with the process with one exception.  I bought two of the same item as separate gifts, one in gold and one in silver, and asked for them to be giftwrapped.  When they arrived they were both wrapped in the same colour and design of paper which meant opening one of them to check which colour item was in which.  This kind of defeated the object of getting them giftwrapped.  A small niggle but significant to me.  Otherwise I was delighted with my purchases and would happily recommend.


Choosing Keeping is a dream for stationary enthusiasts and anyone who likes beautiful things. They have gorgeous journals, pens, paper weights and more - none of which are cheap but are all ultra-stylish. All the staff there were extremely attentive and only too happy to help even though I was asking way too many questions about the pros and cons of various pens. I went on a Sunday and it was absolutely rammed of course because of the flower market, so if you fancy a spacious browse, I'd go there on another day of the week.

Staff Writer

What a beautiful shop! It's tiny and filled with the most exquisite items. Some of it is expensive (a stapler for £70!) but there's also wrapping paper and cards at decent prices. You do feel you're being watched like a hawk by the staff though and there's a sign saying 'no photography!' on the door so as Instagramable as the place is, you'll have to refrain from getting your phone out. 

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