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Fortnum & Mason

Shopping, Department stores St James’s
4 out of 5 stars
(23user reviews)

Time Out says

In business for over 300 years, Fortnum & Mason is as historic as it is inspiring. A sweeping spiral staircase soars through the four-storey building, while light floods down from a central glass dome.

A sweeping spiral staircase soars through the four-storey building, while light floods down from a central glass dome. The iconic F&M eau de nil blue and gold colour scheme with flashes of rose pink abounds on both the store design and the packaging of the fabulous ground-floor treats, including chocolates, biscuits, teas and preserves.

A food hall in the basement has a good range of fresh produce; Fortnum’s Bees honey comes from beehives on top of the building. There are various eateries, including an ice-cream parlour. The famous hampers start from £60 – though they rise to a whopping £6,000 for the most luxurious.

The first floor is for homewares: china- and glassware as well as finishing touches such as silver scoops for stilton, F&M coloured linen and cashmere hot water bottles; there are regular cooking sessions too.

The second floor is home to beauty rooms, fashion accessories, jewellery and a perfumery, while the third floor has menswear, luggage and writing accessories, along with an excellent wrapping service.

The five restaurants, all redesigned by David Collins (of Wolseley fame), are equally impressive, with the ice cream parlour a welcome addition. A new food hall in the basement has a huge range of fresh and dried produce, as well as top-notch wines from all over the world, meaning that Fortnum & Mason is no longer just a place for a picnic hamper, biscuits or an eye-catching jar of pickles.

Look out too for craft exhibitions, literary lunches as well as gallery collaborations. Fortnum & Mason is fabulously redolent of a time when luxury meant the highest degree of comfort rather than ostentation and remains a treat for all who venture through its oak doors.



Address: 181 Piccadilly
Transport: Tube: Green Park/Piccadilly Circus
Opening hours: Open 10am-8pm Mon-Sat; 11.30am-6pm Sun
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Users say (23)

4 out of 5 stars

Average User Rating

4 / 5

Rating Breakdown

  • 5 star:12
  • 4 star:5
  • 3 star:2
  • 2 star:0
  • 1 star:3
1 person listening

This is my go to place for buying presents particularly if I need it for an English gift for any foreign relatives. It's the perfect place for teas, it has a huge selection. Its sweets such as biscuits and chocolates are amazing too. Downstairs has a great selection of cakes too just in case you need to treat yourself. It is one of the best posh foodie places in London to go to. Definitely a great alternative to Selfridges and Harrods' foodhalls. The restaurant is also mind blowing providing one of the best afternoon teas. I don't use Fortnums so much for the luxury goods upstairs partly because I'm usually totally distracted by the wide range of food downstairs!


I took my mum to F&M for her birthday weekend. The shop floor definitely a treat, with so many high-quality products purchasable. 
We went to our pre-booked tea, on the 5th floor and only when seated did we realise the Jubilee Tea Room is only for afternoon tea (which was £50pp). We had already had lunch, so we definitely didn't need more food! We went downstairs, to the cafe area (which was less fancy and had more of a brunch feel). 

We chose from a limited tea menu and when for the rare white tea of China. The service was impeccable, with our waitress being incredibly attentive and happy to explain everything to us. (One of the waiters even sneakily charged my phone for me - lifesaver!!!)

We had 2 teas and a shared slice of victoria sponge, which had a lemon curd filling. It was divine. The experience must be an 'experience' and not just a casual 'grab a coffee' situation. Our bill was £25, which priced the teas at £7 each. Although pricey, it was a memory and one of grandeur. 


To start it is a very nice environment and somewhere you go if you are feeling fancy. For the price you pay I wasn't blown away by the quality of food. I ordered the eggs Benedict which was served on a very hard crumpet which didn't make it enjoyable. When I made them aware I was provided a cold crumpet which I was advised wouldn't be too hard has its not been toasted.  The cakes within the sweet part were not the most appealing but hands down the scones were delicious although EXTREMELY crumble and difficult to lay the creme spread. I think its cute you get a mini take away option but as far as the sweet choices are concerned not the nicest of treats.  The downfall of the experience (may because we went on New years day) was the fact that everything was SO SLOW. When asking for a tea refiil we waited over 17 mins. At the point the tea came out tepid. I did find it amusing that we were reminded of the 1 hour 30 mins stay time when everything took so long in the first place to arrive. On a positive note our waitress was friendly and explained how everything worked.


Contrary to everyone else's experience, if I could give the Afternoon Tea at Fortnum & Mason zero stars, I would.

Yesterday we came to Fortnum & Mason for our very first London Afternoon Tea experience and to ensure it was a good one, we thought we'll go straight to the top and chose your esteemed location to do it.

To our utter disappointment, the entire experience was abysmal from start to finish:

1. As we were shown to our table, the lady didn't offer to check our coats in, we had to ask for it.

2. The assigned waitress failed to explain how everything worked. There was a lot of confusion so we ended up buying the Tea Tasting experience as well.

3. The Tea Tasting experience was terrible. The guy did not ask us anything about our preferences and did not offer any recommendations so we blindly chose the teas based on the descriptions on the menu.

4. When the afternoon tea came, they brought us two stands (it was a table of four), put the stand on the table and left without explaining anything that was on the stands. Again we ate the food blindly not knowing what we were eating.

5. We weren't advised that the food was refillable until we asked ourselves.6. No one refilled our water glasses for the entire 2-hour stay.

Now onto the food:

1. As mentioned above, the teas we selected were excellent (thank God!).

2. The scones were possibly the worst I've ever had. They were dry and the savoury ones were awful. I am convinced they weren't even fresh.

3. We have to guess what the sweets on the top tier were because again, no explanation was provided.

Based on the experience, I decided we had to bring this to the management's attention so we got the attention of the guy in a suit, who we found out was the head waiter. We voiced our concerns, to which:

1. He gracefully apologised

2. He then cornered the waitress who was serving our table and had a word with her before she came over to collect the payment.

3. When the waitress came to collect the payment, she was extremely defensive and confrontational. She did not once apologised.

As an apology, the service charge and the tea tasting was removed from our bill. However, even then the total bill for an Afternoon Tea for four totalled to £189. While removal of the service charge and the tea tasting is greatly appreciated, I don't think the food, service and experience we received was anywhere close to the amount charged.

I have sent the feedback on an email directly to Fortnum & Mason as well to ensure it is received by the right people, because I do not believe it was received properly and handled appropriately yesterday.


A really marvellous and magical place. It's quintessentially British, it's decadent and opulent and naturally expensive but is an absolute must visit, particularly if you have visitors in town


Before I discovered Fortnum & Mason, I'd already been wowed by the opulence of Harrods, the sheer size of Selfridges and the decadence of Liberty, but this is even more special. It's not on quite the same scale as the others but Fortnums enjoys a premium location near The Ritz and a stones throw from Green Park. The windows have no expense spared with a theme that constantly changes to suit the time of year. Inside the ground Floor has all the lovely chocolates, biscuits, sweets and teas. Downstairs it's a premium supermarket with more food, and then upstairs you have interiors, perfumes, hampers. The sweeping staircase is frequently decorated for Instagram friendly pics. My favourite part are all the lovely teas they sell...and who can resist the champagne truffles! 🥂


I really love coming here. Yes, it's touristy. Yes, it can be crowded at times (not all the time, though I don't recommend showing up during the Christmas rush... can be hellish to get around!). But it's a piece of British history - and hey, HM The Queen gets her provisions from here, so you could find some stuff that Her Majesty eats too! (I think that's cool.)

The building itself is really beautiful - everything is artfully presented and the real centrepiece is the gorgeous staircase leading down to the produce and flower area, or up to the tea rooms. And the mint-green and gold is iconic. Now it ain't just a pretty face neither: I am a sucker for their jams and preserves. Seriously. I buy the strawberry jam with champagne on the regular. I will make the journey from East London for that. It's amazing. They're also got a great selection of... well, pretty much anything! It really is a beautiful department store without being as crazy as Harrods, with more of an emphasis on British goods, I think (key that they source/make themselves).

It's also a great place to get little gifts, too: I've brought many friends from overseas here to purchase tins of tea and shortbread to take back to their families. Always a hit.

I look forward to checking out the ice cream parlour and the tea rooms at some point in the future - perhaps to celebrate Easter!


One of, if not the most beautiful and posh store in London. Although it can be very crowded, it is great fun to wander and window shop. There are treats in all price ranges.


I always take tourists to this place. I love to window shop and they love to stock up on Tea and Biscuits.This place does seem to still have its Royal Warant but I read the Queen wasnt too happy with the how they sourced meat from other farms and tried to pass it off as Royal Farms. Despite this slightly tainting mark on their exemplary record its nice to see how the other half live and if you have time stop at the ice cream parlour on the 3rd floor. :) If you are gluten free I honestly think afternoon tea here is one of the best going in London. The breads and cakes dont taste like cardboard and dont feel like they are going to fall apart. Anyway I feel this place is getting slightly tired so 3 starts for me. 


Fortnum and mason is quintessentially British. Famed for its teas, biscuits, hampers and classic green packaging. This is one of the prettiest London department stores and a great place to buy foodie gifts for friends or yourself. They have a good selection of restaurants and although it is much smaller than others, I will never tire of visiting this place. Their Florentines are delicious especially moreish and I would recommend that you treat yourself and try them if you haven’t already.


Where should I start with the wonderfully magnificent world of Fortnum & Mason. Anyone visiting London should go and experience a beautiful, luxurious shopping full of terrific wonders of delight. They have everything from wine to homewares, fashion to tea salons. It's a shop to remember and to talk about.

I had the pleasure of visiting Fortnum & Mason when they had decorated their window displays in the theme of the new movie of 'Alice Through The Looking Glass' which is just incredible. The tea cups, the chess pieces, the hats, the cakes, clocks, teapots e.t.c. It was a marvellous world that inspired so many people and caught everyone's attention to the wonderful of Wonderland. To me Fortnum & Mason is like a wonderland because of all its fantastic goodies and luxurious items.

Firstly you enter this glorious wonderland of a shop to encounter the Food Hall and The Gallery Restaurant. On this floor you can find fresh, seasonal delights from biscuits, coffee, tea, and all sorts of accessories for your food items. Hanging in the centre of the hall from the ceiling you see Alice falling into Wonderland. The costume you see is the exact same one from the movie. The costumes you see in Fortnum & Mason are the real pieces that the actors wore in the film. The detailing is just impeccable, the layout of all the different kinds of tea, the smells are truly oozing with goodness.

Moving downstairs to the lower ground you will find a fresh food hall with your cheese, fruit & vegetables, fish, meat, wine, & champagne. There is also a Floristry and a Wine Bar for an intimate spot to eat and drink. The staircases are a dream, it's like living in a palace.

On floor 1 you will find gifts and homeware pieces for your kitchen and living rooms. You can find a Candle Room and The Parlour Restaurant with its decadent ice-creams and delectable desserts. Moving onto the 2nd & 3rd floors you will be able to experience gorgeous fashion and accessories for both ladies and gentlemen. Anything from a spa, cosmetics, fragrances, jewellery, and even a Millinery for your extravagant, flamboyant hats. And for men you have a grooming space and also a Shoe Shine Service.

Lastly on the 4th floor you will be able to visit The Diamond Jubilee Tea Salon. Truly no words for such a beautiful area. They call it the home for their famous Afternoon Tea. Reservations are essential, so please be aware.

What more can I say about Fortnum & Mason. I feel like that I have expressed my emotions and feelings about it. Just go and visit this breathtaking establishment and discover six floors of splendid food, striking gifts and unforgettable experiences. 

#TOTastemaker Love MD.


Fortnum and Mason is a London institution. You can't visit London (if you're a tourist) without popping in to browse the food section (which is completely delicious and full of wonders) and browsing through this lovely looking store which retains many original features from the building's heyday. I also recommend the Jubilee Tea Rooms for afternoon tea although you must book in advance. The teas are delicious, the food is less fussy than some of the other hotels but equally delicious and you'll usually listen to a lovely pianist while you're there. Great birthday treat or gift to take a loved one to. 


It may not be the cheapest place in the world, but it has its reputation for quality for a reason. Forget the ground floor as its really for tourists, head to the upper floors and the food hall for the real F&M, they are a joy to walk around even if you cant afford anything there. Do keep an eye out as they do have a number of things that are very affordable and always worth having - food stuffs, good wine and colourful mens shoelaces.


My boyfriend and I ate at The Fountain room in Fortnum & Mason, Piccadilly Circus and would recommend to all other couples. The room was filled with natural daylight (which is actually quite rare!), the food, wine and cocktails were spectacular and the service was fantastic. I wish I had caught our waiters name as he was just so helpful, attentive and had a great sense of humour! We were not rushed nor did we feel pressurised to leave at a certain time which added to the overall experience. It was a special lunch and we certainly did feel special by the time we had left.


You can always rely on F&M for class and old school London glamour. I can't pretend that I do my weekly shop here but I love to pop in to have a snoop and see how the other half live. If I have to wait for a friend I pop in here and loose myself in food i've never heard of and tea bags suitable for royalty. I can not recommend the ice cream parlour highly enough, it is my go to when consoling friends after breakups, work dramas etc. They have a super super selection of ice cream flavours and you can create your own ice cream sundaes which is enough to make the sugar devil happy. I am a big fan of their homemade mint chocolate marshmallows. 

Amazing store with amazing produce! Upstairs the biscuits, cakes, chocolates and teas are the best you'll find in London, downstairs the meats cheeses chutneys and wines are the best of showing of british and world food you'll find all in one place. With great customer service and a wonderfully traditional setting!

I wonder why certain people insist on shoving their opinions down other people's throats (tee hee). It's so boring. Murdering an animal for the purpose of producing food for humans is cruel. Foie gras is cruel, but it's just one of many ways of inflicting cruelty on animals in our name. The point to remember is that the overwhelming majority of people LOVE to eat the dead flesh of animals, and they're never going to stop. So why don't you go and eat your lentil soup somewhere else and stop trying to inflict your facist opinions on everyone else. It's still (just) a free country.

I love foie gras and F&M sells an outstanding one. Their teas, Welsh honey and biscuits are superb too.

Fortnum and Mason is my naughty treat. It is just like the posh food shops my Grandma used to talk about. There is nothing nicer than a chocolate from their counter and feeling like a kid again.

Fortnum and mason promote the systematic abuse of animals. They market and sell foie gras, which is completely illegal to produce in the UK on the grounds of animal cruelty. Go to Harvey Nichols or Selfridges instead.

I can't spend my money free of conscience in an establishment which chooses to continue to profit from the abuse of animals. Abuse so horrific the process is outlawed in many countries, including the UK. The state of California also prohibiting the production and sale of foie gras in 1 July 2012.

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