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Honeyjam is one of those fashionable toy shops (Claudia Schiffer and Sophie Dahl are fans) that’s nevertheless still full of fun and has a strong line in vintage playthings. There are classic toys that parents will remember from their own childhood, as well as some seriously aspirational role-playing toys, the apotheosis of which has to be the famous toy Aga (made to order).
It’s all beautifully laid out, with glories to catch the eye at every turn: tea sets, tiddlywinks, baby grand pianos, forts and dragon castles, plus traditional wooden toys from Bigjigs and Le Toy Van.
As featured in the 100 best shops in London
2 Blenheim Crescent
|Transport:||Tube: Ladbroke Grove|
|Opening hours:||10am-6pm Mon-Sat; 11am-4pm Sun|
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