Liberty was founded in 1875, but the present Marlborough Street site, with its ships’ timbers and leaded windows, was built in the 1920s. The interconnecting jumble of rooms, with the odd fireplace and cushioned window seat, makes for an intimate feel – as if you’ve strayed into a private room in a stately home. It’s not an accident, founder Arthur Lasenby Liberty wanted customers to feel as if they were exploring someone’s home, keeping the shopping galleries small, albeit linked to three rather grand atriums.
Although Liberty trades well on its history, it constantly squeezes innovation into its wood-panelled rooms. Alongside one of the best edits for fashion shopping in the world, in 2011 it expanded its men’s floor, adding a huge tailoring and accessories chamber packed full of posh undies. The Paper Room soon followed on the ground floor with micro-floral Liberty print stationery and gifts, and then the Dining Room opened – quirky cookware and gadgetry in a space modelled on the kitchen in Downton Abbey.
French publishing powerhouse Assouline opened its Literary Lounge on the ground floor, where you can flick through fashion, art and photography coffee-table books (which are, oddly, the size of coffee tables). The Beauty Hall then doubled in size with 10 new brands – their counters manned by an eerily beautiful staff – and three new treatment rooms.
But for all its pomp and fizz, Liberty doesn’t take itself too seriously – there’s a genuine sense of whimsy in its approach to retail. Collaborations with brands such as Puma and Nike produce floral sneakers (that instantly sell out) and, via its Art Fabrics project, Liberty has worked with babydoll-dress fancier Grayson Perry and even Hello Kitty to create exclusive fabrics. It also hosts Dragons’ Den-like open days for entrepreneurs to pitch new products (which usually involves nervous people dragging sofas and knick-knackery up and down the stairwells). Visitors can also have their moustache expertly trimmed and waxed at Murdock barbers or their barnacles plucked off by expert chiropodists in the Margaret Dabbs Sole Spa.
Unapologetically eccentric and truly innovative, Liberty is a London icon.
As featured in the 100 best shops in London
|Opening hours:||Open 10am-8pm Mon-Sat; noon-6pm Sun|
|Transport:||Tube: Oxford Circus|
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Average User Rating
4.6 / 5
- 5 star:10
- 4 star:8
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Wonderful store, well worth a visit just to see the building. Everything is of a very high quality and the staff are very helpful. The Christmas shop is particularly special!
Hands down my favourite shop in London. The building itself is quirky and charming while the collections are carefully curated. The staff are incredibly helpful and the Liberty Loyalty card offers the best shopper benefits around. Private shopping events, purchase bonuses and discounts are just a few of the perks. If you're lucky enough to see the Christmas shop you're in for a treat!
What a wonderful shop! Has every single thing you need under one room, ranging from affordable prices to extortionate prices, but it's amazing to see all the designer clothing/accessories, and how they have been displayed about the room. The Chocolate room is amazing, and not too pricey! Lovely shop, great staff, well worth a visit!