Shopping, Home decor Soho
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(19user reviews)
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 (© Rob Greig)
© Rob Greig

Liberty was founded in 1875, but the present Marlborough Street site, with its ships’ timbers and leaded windows, was built in the 1920s. The interconnecting jumble of rooms, with the odd fireplace and cushioned window seat, makes for an intimate feel – as if you’ve strayed into a private room in a stately home. It’s not an accident, founder Arthur Lasenby Liberty wanted customers to feel as if they were exploring someone’s home, keeping the shopping galleries small, albeit linked to three rather grand atriums.

Although Liberty trades well on its history, it constantly squeezes innovation into its wood-panelled rooms. Alongside one of the best edits for fashion shopping in the world, in 2011 it expanded its men’s floor, adding a huge tailoring and accessories chamber packed full of posh undies. The Paper Room soon followed on the ground floor with micro-floral Liberty print stationery and gifts, and then the Dining Room opened – quirky cookware and gadgetry in a space modelled on the kitchen in Downton Abbey.

French publishing powerhouse Assouline opened its Literary Lounge on the ground floor, where you can flick through fashion, art and photography coffee-table books (which are, oddly, the size of coffee tables). The Beauty Hall then doubled in size with 10 new brands – their counters manned by an eerily beautiful staff – and three new treatment rooms.

But for all its pomp and fizz, Liberty doesn’t take itself too seriously – there’s a genuine sense of whimsy in its approach to retail. Collaborations with brands such as Puma and Nike produce floral sneakers (that instantly sell out) and, via its Art Fabrics project, Liberty has worked with babydoll-dress fancier Grayson Perry and even Hello Kitty to create exclusive fabrics. It also hosts Dragons’ Den-like open days for entrepreneurs to pitch new products (which usually involves nervous people dragging sofas and knick-knackery up and down the stairwells). Visitors can also have their moustache expertly trimmed and waxed at Murdock barbers or their barnacles plucked off by expert chiropodists in the Margaret Dabbs Sole Spa.

Unapologetically eccentric and truly innovative, Liberty is a London icon.

As featured in the 100 best shops in London

See more great department stores in London


Venue name: Liberty
Address: Regent St
Opening hours: Open 10am-8pm Mon-Sat; noon-6pm Sun
Transport: Tube: Oxford Circus
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4.5 / 5

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An elegant, inspiring, wonderfully curated shop........for millionaires or those who aspire to be like them. 


A beautiful building between Oxford Street and Carnaby street, shopping in Liberty is a visual treat. Highlights include their trademark fabrics, a great range of jewellery, homeware and the annual Christmas shop. They also offer a generous loyalty scheme, which rewards you with vouchers for what you buy and have some great collaborations (recently Uniqlo and Havianas).


I really like liberty. It has a Victorian-esque feel about it. However , its filled with the 20th century. You will find all your designer gear here from muimui to givency and the staff are relaxed yet friendly. .......they have a lovely gift/cars shop which has some of the most creative cards I've seen! Its never over crowded and it smells lovely. Great store for shopping!


I love Liberty. This is just a beautiful department store and one of my favourites to visit in London. Although it's fairly small, famed for its beautifully classic building and purple bags, I could easily spend several hours browsing through this store. The detailing is incredible from the wooden lifts and impressive open oakey stairway. Their haberdashery must be visited if you’re into fashion and sewing. They occasionally hold crafty workshops for a whole range of things and have tempting beauty, confectionery, classic fabrics and stationery selections. A visit to this store just makes for an extra special shopping experience in the heart of Oxford Circus.

NakedPRGirl Claire

Liberty is iconic. The beautiful building is famous for its ships timber and lead window designs and inside is just as gorgeous thanks to a revamp a few years ago which has added breathing space to designer collections. Split over around four floors, you have menswear all cool and smart in the basement, eclectic cards, stationery, chocolate, perfume and even a flipping scarf and jewellery hall on the ground floor, womenswear with designer clothes and shoes from the likes of Valentino and co, the top floors are for interiors where you will be immersed in their signature fabrics, interior and decorative pieces. If that's not enough, there are cafes serving up very British afternoon teas - try the scones! And the worlds prettiest entrance is enhanced by their in-house florist, Wild At Heart, who have the most beautiful bouquets. A lovely place full of history with ever changing windows - I went during Ab Fab movie Windows - check out Patsy and all the champers! A central London shopping experience not to be missed...pass the Bolly sweetie darling!


Even if you don’t want to buy anything, you should go in. This beautiful Tudor-style building is a must-see and gives you an idea of what shopping in old London might have looked like – wonderful.

Inside is a great selection of departments and great quality objects if you want to indulge. Staff is always polite, considerate and attentive, so don’t hesitate to ask them anything.

Try the entrance on Great Marlborough Street. It’s great to go through the flower shop before entering the building.

Bonnie W

Liberty is definitely my favourite department store in London. The beautiful half timbered building is fun to explore, especially perusing the international treasures on the fourth floor. Although most of the merchandise is very pricey, there are always some affordable pieces to take home, in particular from their confectionary, stationary and kitchen departments. The flower display at the north entrance is very photogenic as is the third floor with walls of colourful floral Liberty fabrics. Also, the Liberty Christmas window displays and shop are well worth a visit come November and December.

Chlo Fo

I adore this store! I can imagine It is almost exactly the same as it was when when Arthur Lasenby Liberty created it 140 years ago. This shop is a British Institution, an Aladdin's cave of beautiful things. And while the price range won't suit the wallets of most people, the shop is still worthy of a visit. The architecture is wonderful, constructed from two ships, you can see the original wood carvings throughout the building. The atrium still serves its original function, to show off the wares on the floors above. Treat yourself to a top notch cream tea in the Liberty tea rooms. If you're a keen sewer as I am, then the haberdashery is a must. See the wonderful iconic art fabrics and the special quilts created for the 140th birthday (I may be a little biased on that front having been part of their creation!)

Lizzie W

Liberty's is fab for a wander round. The inside decor is pure luxury along with pretty much everything being sold inside. It makes you feel special just browsing. A big recommend would be to go at Christmas time and wander round their Christmas shop which is full of beautiful tree decorations, gifts and treats.

Victoria B

Wonderful store, well worth a visit just to see the building. Everything is of a very high quality and the staff are very helpful. The Christmas shop is particularly special!

Jadis T

Hands down my favourite shop in London. The building itself is quirky and charming while the collections are carefully curated. The staff are incredibly helpful and the Liberty Loyalty card offers the best shopper benefits around. Private shopping events, purchase bonuses and discounts are just a few of the perks. If you're lucky enough to see the Christmas shop you're in for a treat!

Staff Writertastemaker

There is no better shopping experience, everything from the layout, service and carefully selected products feels so luxurious when you're in Liberty. 

The staff know the stockests inside out and always seem so calm (even in the middle of January) and you can seemly guaranteed quality from lower priced products all the way up to the furniture and more expensive pieces.

I always pop in at Christmas because it feels all the way festive without even a hint of tinsel. The decorations department is insanely good and the sales are often 50%+ off high end brands.

My fave!


Selfridges eat your heart out. As well as being a retail institution, Liberty exudes something out of a fairytale. I have to take a few deep breaths before walking in the main entrance due to the sensory overload. The chocolate shop feels like a chic version of Wonkaland but the fragrance section is where the magic happens. I dare you to try and leave without making some kind of lavish purchase.


Stunning building, beautiful decor and inspiring collections.

I love getting lost in Liberty, and making my way through each of the floors.

Can get a bit busy, but where in London doesn't!? Great location so make the most of carnaby st, regents st and all it has to offer.

Katie R
Staff Writer

 Without a doubt one of London's loveliest shops. A trip around Liberty feels a bit like wandering around an old mansion - in the best possible way. If you can brave the crowds on Regent Street, it's especially atmospheric around Christmastime. Of course, it’s best known for its fabrics, so the haberdashery section is a must-visit (even if you aren’t remotely craftily inclined), while the jewellery hall and contemporary womenswear offering are also pretty jaw-dropping. The beauty hall is one of the best in London, and easily rivals the much bigger cosmetics departments found at Selfridges etc. Look out for cult products like Egyptian Magic, Mermaid shampoo, Mane n’ Tail shampoo… as well as well-stocked counters from the likes of Hourglass, Laura Mercier, Nars etc.

Rebecca Davies

What a wonderful shop! Has every single thing you need under one room, ranging from affordable prices to extortionate prices, but it's amazing to see all the designer clothing/accessories, and how they have been displayed about the room. The Chocolate room is amazing, and not too pricey! Lovely shop, great staff, well worth a visit!