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Liz Earle Skincare

Shopping King’s Road

Time Out says

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Isle of Wight-based former beauty writer Liz Earle launched her eponymous skincare brand in 1995, but it’s only since the opening of her shop on Duke of York Square in 2007 that the brand has become better known to beauty editors and savvy shoppers. Based on botanical ingredients, most grown organically or harvested from sustainable wild sources, the streamlined range of products is, like Korres and Ortigia, pleasingly gimmick-free, as well as being notable for its absence of mineral oils and liquid paraffin waxes. Items are lovingly arranged in the spacious, well-staffed and fresh-feeling shop (think dove-grey tones, slate, greenery and wood), which is full of helpful leaflets and books on skincare and green beauty. The new Superskin Moisturiser for mature skin contains cranberry and borage seed oils and rosehip oil to nourish and restore skin, while the Instant Boost Skin Tonic Spritzer uses the naturally active ingredients of pure aloe vera, camomile, cucumber and essential oils. Cleanse & Polish Hot Cloth Cleanser (a cream used with a muslin cloth; £13 for a starter kit) has an avid following. The selection of ‘minis’ (from £4.75) in the shop are a great way to introduce yourself to the range, and facial



Address: 38-39 Duke of York Square, King's Road
Transport: Tube: Sloane Square tube
Opening hours: Open 10am-7pm Mon, Thur-Sat; 10.30am-7pm Tue; 11am-5pm Sun
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