Take a peak behind the scenes at ASOS
Greater London House, formerly the Carreras cigarette factory, is a strikingly exotic presence in the grey hinterland of Mornington Crescent. A fabulous bit of art deco, its entrance is framed by ornate pillars and two huge statues of black cats stand guard outside. This is the headquarters of Asos, the global online fashion retailer. The reception is shiny and white, and the chic wooden-floored café is a world away from your average corporate canteen.