New Era MLB Dugout installation

America's national game is hitting the New Era flagship store in Soho in the form of an interactive Major League Baseball 'dugout' – a multimedia enhanced shopping experience specially created for MLB tournament, the World Series. The installation will be on the first floor of the store for two weeks and will include screenings of the games, a live Twitter wall and green screen allowing customers to superimpose their snaps onto retro baseball cards. Shoppers can also try their hand at the computer tournament for a chance of bagging a trip to America for a ball game.