Opening Ceremony

Shopping, Womenswear Covent Garden
5 out of 5 stars
(1user review)

Opening Ceremony, one of the world’s most eagerly watched, tastemaking brands, arrived in London with great fanfare in 2012. Founders Humberto Leon and Carol Lim have stuck to the template that has worked so well in LA, Tokyo and New York, presenting small runs of unique apparel that they've co-designed with big labels, sourced from young, emerging designers or chosen from cult streetwear labels. It means you might come across a moss green Proenza Schouler handbag at £1,500, or a design by long-time collaborator Chloë Sevigny’s – perhaps a beautiful fluffy cardigan in pink leopard, with a price tag of £340. A collection of new, cutting-edge brands are presented alongside OC’s own in-house label, and its many collaborations with classic brands like Keds, Gitman Brothers and Pendleton. While many brands rely on trend-prediction agencies, a team of buyers and a sideways glance at what’s happening on each other’s catwalks, Opening Ceremony goes on its founders’ own ability to spot the next big fashion thing. If they think it’s cool, it most definitely will be.

Opening Ceremony is number 15 in our list of the 100 best shops in London.


Venue name: Opening Ceremony
Address: 35 King Street
Opening hours: Open 11am-8pm Mon-Sat; noon-6pm Sun
Transport: Tube: Covent Garden tube
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Average User Rating

5 / 5

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Staff Writertastemaker

Love love love this store, although most brands stocked are more of a save-to-buy than a pop-in-on-your-lunchbreak there is always something small, lux and beautiful if you're looking for a gift- The Toiletpaper magazine crockery for example, I'd skip rent to own the full set.

Like most designer stores the sales are great and you can often get something for 30% of price tag on the right day.

Lots of forward thinking and gender neutral lines kept in store too.